The first step to rank better on Google with the free Google keyword tool is to understand how to use it.

to find it, the first tip is to make sure you have a Google AdWords account. Setting up an account is free, you don’t have to spend anything, but doing this allows you to bypass the “captcha”  – that awful test to see if you are human that I usually fail . . .

What’s with that, anyway?

Rank Better On Google – With An Adwords Account

When you have a “Google AdWords” account, you can login to the free keyword tool with your account and avoid those annoying “captcha” forms and also get up to 800 results instead of 100.  Usually your login will just be your gmail login, so if you don’t have a gmail account, get one of those too – they’re free.

Do we have any questions about why Google is dominating the world?  Offering lots of free stuff gets us hooked, and then they get us to spend money for ads that make them billions every month . . . but I digress . . .

There are three kinds of searches you can do using their tool.  A “broad match”, a “phrase match” or an “exact match” search.  Here’s what each of those mean:

Rank Better On Google – “Exact Match”

The “exact match” choice means Google will return only the traffic counts on keywords that have traffic for exactly that phrase. An example we’ll use as our phrase “dog training”.

Rank Better On Google – “Phrase Match”

“Phrase match” will return a larger search volume because Google is looking for any search phrases that include your phrase no matter what comes before or after it in the search string.  So, with this option Google will give you counts that include phrases like “Golden dog training”, “Dog training my terrier”, “Dog training for dummies”, “German Shepherd Dog Training”.

Rank Better On Google – “Broad Match”

“Broad match” is now looking for any search phrase that includes these terms in any order, with any other words before, after or in the middle of the phrase.  Phrases like “training my dog to sit”, “why does my dog pee in my house – I thought I was done with training him?”  Will show up in the search count.

Rank Better On Google – “The Secret”

Normally, SEO experts tell you to focus on the “exact match” searches to define your market.  But, what they are missing is that the difference between the “phrase match” results and the “broad match” results are an indicator of how many “long tail” searches are being done.

“long tail” searches are those with phrases from 3 – 10 words long.  Although the number of searches on any specific “long tail” term may be low, if you target correctly, you can get found for thousands of long tail phrases which will, in total, amount to a lot of traffic.

Rank Better On Google – “How To Use This Secret”

When you see search results for a phrase that has many more “broad match” listings than “phrase match” listings, what you need to do is include many of those lesser trafficked terms in your post.  Make sure they make sense, but by including 10 – 20 other phrases in your post, your post will get ranked for all kinds of obscure phrases.

Hope you found this helpful and, as always, call me anytime at 720-890-8760 or go to my blog at joemcvoy.com for more info

What do you think about Internet marketing? Do you research ways to improve your business promotion, then implement them? Many resources are available on the subject of website marketing, such as videos, books, magazines, shows, and more. There is so much. Where do you start when it comes to making your own marketing plan? Use these tips to bring everything together.

If you offer a unique perspective, your website will stand out. Try putting cartoons on your site that have something to do with your service or industry, or give away a e-book. Giving your customers something they can only get through you is a great marketing tool.

Make sure that your website is in a good format that makes its links more easily seen. This will keep your audience engaged and they won’t have to dig around for links.

Use AJAX and Flash only minimally. Flashy graphics may look attractive and catch the visitor’s eye, but it will not make you more visible to search engines. If you want to use Flash or Java script, integrate these elements in your page and use strong keywords to describe this content.

The ads you use should be full of emotional descriptions. This also helps build brand recognition. Utilize descriptive words with emotional connotations, such as ‘security’ and ‘relief’.

Offer a freebie that is personalized with your brand and your website name. If you are offering a free e-book, the book should be submitted to the websites that offer e-books for free. Many websites give their customers freebies, downloads, and e-zines that accept links for you to submit your site.

Before you can aspire to real success with website marketing, you must first have a really good website. Always spot test your site to eliminate things like bad links and glitches that make your business look incompetent. If visitors have a hard time looking through your site, they will probably avoid purchasing anything from you.

Be certain that your website has the information that visitors need. Build a website that offers accurate information and is easy to navigate. You should include plenty of information on different pages of your site, it should be of great quality and pertain to your niche.

Consider the following internet marketing tip. Your landing page should have a very clear objective. The whole point of this type of page is to sell something to your visitors. Therefore, it should be obvious to your visitor that you intend to sell them something when they land on your site. You only have one opportunity to hold the attention of the reader, so if you make things complicated, they are bound to leave again.

You can cultivate some extra traffic by using subtle advertisements that will link readers to a page that tells them more about your product. If the text matches the rest of the article, you can include it inconspicuously. This will not look like an ad at all.

Building and sustaining a customer management database can improve your Internet promotion work. You can use this to see the purchasing habits of all your customers. With this database, you will be able to have communications that are designed for the specific products that complement your customers previous purchases.

Find out what sort of content people in your niche want to read, and give it to them. Figuring out who you want to attract with your content will make designing that content much easier.

Pay attention to what the other companies are doing, and try to think of new ideas based of what you learn. If you see yourself as a potential customer for their products, then they are doing something right. You should find a way to incorporate these ideas into your strategy.

Choosing the right niche for marketing your particular product is crucial. For instance, if you see a need for Star Wars collectibles, it may be difficult if you solely sell baseball cards. It just becomes easier to sell a product or service you are passionate about, as opposed to anything else. Be sure to market according to what your niche is, unless you have two different niches.

Once you have an understanding and a plan, do you think you are ready? It’s now time to apply the concepts you have read in this article to your business. Will you be able to implement these ideas in a practical way? If you feel confident enough in these concepts, get started today!

The Internet has become central to many peoples’ lives, and business need to start focusing on online marketing. The advice and information contained in this article will help you learn, even if you are just a beginner. Follow these tips to be successful at Affiliate marketing.

You should take the time to look at how others respond to your content, promotions, and even your business as a whole. When launching an online event or promotion, you should be aware of the way your visitors react on blogs and forums. Use this advice to show your customers that you listen and incorporate their suggestions.

Looking for a way to market online? Try and find ways to get your site visitors to give up their email address so you can come up with an opt-in mailing list. Offer freebies or contests and ask them if you can send them future emails. People are more likely to provide you with their email addresses when it is apparent that doing so is beneficial to them.

Use AJAX and Flash only minimally. It may be aesthetically pleasing, but it will not add additional search engine results. Flash should be used liberally, and additional keywords and links should be more prominent.

While a flashy site looks great, try to make sure it is not too distracting. You only have a few seconds to engage your potential customer and give them a reason to stay on your site. If it takes a long time, the reader will go on to someone else’s site.

Offering customers a discount after they spend some amount of money can help attract more business. For example, if your customer spends more than $200, give them a 10% discount. This is one of the best methods to encourage people to purchase more of your products.

There are interesting psychological studies available to you about Affiliate marketing and site design. Aspects of your website, like the colors used and the overall layout, can have major effects on how consumers react to your brand. When you understand how this works, your profits will improve.

Giving customers the opportunity to sign up for your Ezine is a highly effective online marketing technique, especially if you know how to create an Ezine that helps you build a relationship with your subscribers. One way to start building relations is by adding personality to your Ezine with the use of pictures of your staff. You should let them know about the people who run your company. Your article’s subject line is important. Titles that promise to solve a specific problem are always popular reads.

If you want to be seen as an authority in your field, compile a glossary of terms. This is a great tool for both current and prospective customers. Many people who are looking for your terms will ultimately find themselves on your website. This will give you a large amount of exposure, which will make you a trusted expert.

If you want to get the most out of your Website marketing efforts today, they need to include social media sites. Facebook is a very popular option, and it’s free! Customers can leave feedback on your products, make suggestions, and ask questions. Twitter works great when you want to communicate with your customers.

For new marketing websites, sites that have a small number of quality pages do better than sites that attempt to pack in too much information. Start with a small site to achieve the best search results. If your site has a million indexed pages, search engines are more likely to pass it by in favor of sites with a few thousand pages.

It is important to find the correct niche when you are marketing an Internet business. You cannot sell any baseball cards to a person that desires the vintage Star Wars toys. People are going to look at specific niches to locate the product they want to buy. So before you go rushing to advertise your business to whomever it may concern, make sure you narrow your focus in order to improve the end results.

Look for ways to determine what types of emails are best-suited to your customer base. Do some split group tests. Develop an email marketing campaign, and make one slight change in the actual email. These could be using different phrases for your subject or two different calls to action. Send one campaign version to one group of customers, and the other to an equally-sized group. Then, document the success of each. Track which email got the best results, and use this information to improve your emails in the future.

Create a video featuring you using your product. This allows the customer to see you utilizing the product. Show every benefit and some unadvertised features of the product. You can post these videos on a personal blog or a video hosting site such as YouTube.

It can be intimidating at first but the world of internet promotion is well worth the efforts that it takes to learn. By incorporating all you have learned today, you can generate more profits for your business and be on your way to grabbing a hold of a lot more customers.

You don’t know all there is to know about Affiliate marketing. Website marketing is constantly evolving, and there will always be much to learn. Within this article are tips to help your efforts in marketing on the Internet.

Customers should be able to provide a rating for products in your listing. Additionally, at your discretion, you can allow them to write a review of a product they have purchased. By having a system in place for product review, you will be providing both you and your customers with important information. You can determine which products to hold in stock and perhaps adjust your pricing or marketing accordingly. Customers will also have more trust in both your service and the product they intend to purchase.

Regular blogging can really infuse your affiliate marketing with success. Frequent blogging is a great way of keeping your potential customers informed and up to date about your business. Blogs also give your website a lot of extra content, which appeals to search engines and will improve your rankings.

Increasing the traffic to your site and improving your visibility to search engines means that you need to provide unique and useful content. Online retailers with common products should especially note this, as there is more competition in the search engine. Writing your own product descriptions and including appropriate keywords can help you blow past your competition.

Try giving away stuff from your site. For instance, you could offer up a free and informative article. A download like this may get a lot of people interested. For example, if you are in the construction industry, your customers may find home improvement tips valuable. Besides enhancing your reputation for knowing your subject, this also demonstrates your willingness to share your knowledge and help your visitors.

Give site visitors the option of signing up for your newsletter or e-zine. This can be a smart technique to help you maintain an interactive relationship with your website visitors and prospective customers. Include personal family photos of yourself or your employees. Try adding short humorous inputs about home life and employee relationships. Keep the reader curious by having an eye catching subject line that will grab their attention.

Submit free materials to the various online directories who will list them without charging you. Several directories, for example, have free e-zines. These sites include free site directories, article directories, e-book directories and dictionaries, as well as many others.

Getting listed in Google is essential in any Affiliate marketing strategy. Although there are other search engines, Google is hands down the most-used engine out there. A failure to advertise with Google might just mean your business will fail. If your company comes up near the top of the list, you can dramatically improve your visibility.

One key part of your Internet promotion strategy should be keeping tabs on your competition. Investigate what your competitors are doing, and assess both the strengths and weaknesses of their strategies. There is much that you can learn by watching the actions of others. Obviously, focusing on how the competition is doing can ultimately help you to become a better, more efficient marketer.

See what people are saying about your brand, then use them for future website marketing plans. This allows you to establish a rapport with your customers using their vocabulary. By using the right language, you will be able to reach the right audience.

Try adjusting content and content delivery so that customers feel like they’re in control. This is essential to today’s online world of unwanted opinions and spam. Be clear that their participation is optional and you will increase your credibility.

Try and make your marketing campaign personal. Try using your name in ads or your picture. It might be a good idea to have some sort of handwritten statement that welcomes your visitors to your site.

Luckily, there is no shortage of great information out there to help you improve your Internet marking strategy. You don’t need to study intensively. These simple acts are just a start. There are plenty of informational sources online that are simple and easy to understand that will help you become a better Internet marketer. Continue to learn as much as you can and you will see the results with your Website marketing rising to new levels.

When Online marketing is done correctly, it can mean new customers and provide a big boost to your business. For many companies, this method of advertising has proven extremely successful. The ideas in this article will help you take advantage of all the opportunities that are presented by Web marketing.

Website marketing takes a lot of work and research. Find an adviser who you trust and seek their assistance. A lot of very good Internet marketers are willing to provide expert advice cheaply or even for free. Make sure to stick with a system that you think is good. Keep in mind that this might take time to start, but know that it is well worth your time.

One option is to “bundle” merchandise–combine similar items for a single, discounted selling price. In your advertisements, make sure to thoroughly explain the details of your offer.

Try cross-selling to existing customers by following up after their purchase with a link to your online shop, where they can buy related products. For example, if you run a site for books and they have bought a cookbook, send them links to all the other cookbooks you offer. The more personalized you make your offerings, linking to things they bought before, the better your sales.

Get frequent feedback. That can be important to you, as what you think about your site and pricing may be different than what others think. Get feedback from customers, relatives and even your competition. Take advice into consideration and make changes as you deem necessary.

Date Content

Blogging is one of the best ways to increase traffic to your site. It’s crucial to have up-to-date content on your site at all times. If you provide new, up-to-date content, people will visit your site more often.

Your comapny needs a tagline and a logo no matter its size. Branding is accomplished more easily when these items are present. A catchy slogan stays in the customer’s mind for a long time. When it comes to decision-making time, having a catchy tag line might just be what secures your customer’s purchase.

Web Design

When you take time and learn the fundamentals of web designing you will succeed. There are plenty of guides online that will teach you almost everything you need to know about HTML and CSS to get your web design training off on the right foot. Dedicate a certain amount of time each day to learning web design and your website will be reaping the benefits before you know it.

Try to view Website marketing like a hobby at first. You may want to turn it into a career if it turns out that you are talented in this area, but when you are just starting out, it should be seen as something fun rather than something that is profitable.

Understand the audience that you are looking for, and exactly what type of content would be suitable to get them interested. This gives you a good starting point when planning your content.

Figure out a way to find a service you can offer to your users for free on your website. People may visit the site for free offers and be drawn in by the content. There are a variety of different free services that you can provide through your website.

Website marketing can seem difficult. But don’t get discouraged and quit. When you feel discouraged, remind yourself that success may be just around the corner. Be sure that all your i’s are dotted and t’s crossed before you launch a new product line. At times, this can take a lot of effort. Bear in mind that the effort you put into building your affiliate marketing presence will pay off in results.

Establishing yourself as an authority in your field can gain a great deal of respect for your business. Of course, you can be this authority figure if you speak on your product in an informative, honest and compelling way. Give yourself the title of President or CEO.

Try getting interviews with knowledgeable people in the industry. Ensure that you have the right to publish so you do not get sued. Convert interviews into simple articles, then submit them to directories on E-zine. This is a powerful tactic for improving your exposure, traffic, and profits.

One thing you have to realize about online marketing is that it’s more of a hands-on, as-you-go type of art than it is a set science. Before you start Internet promotion, do your research about both aspects. It is essential that you are able to be creative when designing your advertising, but you also need to be able to analyze the numerical information like sales.

Use words that inspire consumer confidence, like “guarantee.” When people purchase something, the people that are buying it want to know they are going to have a smooth purchase. Guarantees, in practice, can take any of several different forms. A 90-day or lifetime guarantee would work. The guarantee you choose to offer should be based off the type of product it applies to.

You can use Web marketing to build the largest customer base possible. It is also the key to keeping current customers happy. There are ways to maintain communication between your business and the customer you need that were unheard of years ago. If you use these ideas, you will connect with customers and make a impact on the Internet marketing industry.

Any small business owner would be well-served to learn as much as possible about successful website marketing. The Internet offers a variety of ways to advertise your business and attract new customers. Some are incredibly effective and inexpensive. The information here can introduce you to Internet marketing, and help you build up your online business to achieve higher profits than you ever expected.

It can sound good on paper to have ten different social media profiles, but if you can’t give them each plenty of time to seem active, it won’t do any good. When profiles are not updated regularly, people start to view them as being spam.

Get ready, because this website marketing tip will change your life! Deliver to your site’s visitors a worry-free online experience. You can do this by placing a privacy policy on the top right part of the page. Your customers will be happy to know that their personal information is safe. When they purchase a product, their identity will be protected.

Consider adding special promotions on every check-out order page. You could showcase items that are half off if customers spend over a certain dollar amount, for example. This is an excellent method of getting rid of surplus inventory and stimulating sales. At the same time, the customer feels as if he or she is getting a deal.

Find a program that will help track the number of site visitors compared to the number of purchases made to find out if your marketing is working. There are many commercially available trackers, which can help you accomplish this task easily, by integrating some features into your website.

Video marketing is an excellent way to get the word out about your business and really get noticed. Including a video in your website is a fantastic way to draw and maintain customer attention to your product. Using an interesting picture and title will get a customer’s attention.

Offer auto-ship programs to your customers when they buy a consumable product. For example, if they buy computer paper you could offer them a deep discount for signing up to receive a box every single month.

Use a image that goes to your sales page by getting customers to click on images. Use engaging colors, graphics or text that can be placed in your signature when you post online. This does not really look like an advertisement.

If customers spend above a certain amount, you should offer them additional discounts to maximize basket size. For example, if your customer spends more than $200, give them a 10% discount. People will spend more if they know they can get discounts.

As has been revealed earlier, internet marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.