A few posts ago, we discussed 4 things that affect the way you get ranked better on Google.  Here are two more you probably didn’t even know about.

Get Ranked Better On Google – Using Google Authorship

You have seen examples of this whenever you do a search.  Google authorship is the term for having your photo show up next to your post in search results. You will get ranked better on Google if you use it.  See the examples below.

There are two separate reasons that this helps you. First, Google likes people to identify content that belongs to them that they created, and second, people are more likely to click on a search engine result with a photo. It seems more personal and people can feel more like they know you.

So, how do you get this done?

1. You need a clear headshot type photo.
2. You need a Google + account.  If you don’t have one yet, they are free.  Go to plus.google.com  to set one up
3. Next, you will need an email address at the same domain as your site/blog.  This is easy to set up by going into your hosting account and creating it there.  I already had joe@joemcvoy.com
4. You need your “author byline” to match your name on your google plus account.  I found this to be confusing as how to make it happen, so I recommend you install the free WordPress plugin called “Google+ Author Information in Search Results (Free Version)“
5. Once you install the plugin, your getting close to done.
6. You need to link your email from your site to your Google + page and also do it the other way too.  The Google site explaining this is here:  https://plus.google.com/authorship
7. Now, to check to see it works go to the “rich snippet” Google web site tool and put in the complete URL of one of your posts and you should see it.
8. Understand it can take a couple weeks for Google to get it going, and when you are good to go, they send you an email with the subject line: “Welcome To Google Authoriship”.

Get Ranked Better On Google – Using Google Circles

The next thing that helps a lot is your Google circles count. Not so much how many people are in your circles but how many people have you in theirs.

Google sees this as essentially third party endorsements of you so ranks you higher.

You can use the tool in your Google + account to show you people in your gmail to invite. You can also go on fiver and find people to get you Google circle followers. BUT, big warning, do not go and buy lots of followers all at once because Google will see that and probably penalize you.

Your circle growth needs to seem naturally occurring, not overnight so if you are going to buy some, I’d suggest adding 10 – 20 at a time and then wait a bit before adding more.

Do all these things and you will get ranked better on Google!

Online marketing is a technique used by many businesses and individuals to sell their products and services. There are a lot of aspects of Internet promotion; including search engine optimization, advertisements and more. If you want to know more about online marketing, read on for some great suggestions.

Consider using words like “easy” and “simple” as a part of your Internet promotion strategy. Customers feel encouraged to order products that are described as “easy” to order and use. That’s why tag lines including this sort of vocabulary are so important. This can be a powerful strategy to grow your sales.

Incorporate words like “limited” in your advertisements. People often shop on the internet because they think they will find something that is not in stores. They want something different and unique. If you are selling a “limited edition”, chances are people will want to purchase it before it’s gone.

Operating a blog can attract more traffic for your website. In order to get these additional visitors, you need to keep your site fresh with relevant content that you update on a daily basis. Potential buyers are more likely to revisit your site if they can always look forward to reading new content that is relevant and interesting.

Keep your content new and fresh to improve its quality. Outdated information will drive customers away. If you site is orderly, functioning properly and is regularly maintained you will find that you have more visitors that stick around.

If you are trying to find a niche market, learn what people are complaining the most about. Why? Through this method, you find problems common to many people. Once you figure out what some of the common problems are, you can figure out what the solutions will be. This is a good technique that will help you find your market’s niche. It may also help you figure out what your mission statement could be.

Make your site accessible to various parts of the world. Translate the content into multiple languages so that people all over the world can read your site. Broadening your reader base like this can really expand the amount of traffic your site gets. To do business with you, a customer needs to be able to read and understand your website in a language familiar to them.

Do not overspend on advertising. You shouldn’t spend your dollars on services that won’t properly benefit your business. If you are interested in investing, ensure you get the most out of it, banners are a way to do this.

Letting customers sign up to receive your Ezine is quite effective as an online marketing method, particularly if you understand how to go about creating an Ezine that enables you to relate well to your customers. Images that create a personal link with your business can help. You may want to use photos of yourself, your staff, or your family. Have fun with your articles by interjecting bits of humor or funny stories about your employees. Arouse their curiosity with an interesting subject line in the Ezine, such as the easiest or fastest way to achieve a specific goal.

Your website should be of clear and simple content, and the links very noticeable. This will make it simpler for visitors to find the information they are seeking. If you have the links hidden or obscured, then people will not find them easily.

Offer Free Shipping

Giving customers incentives will help them to place orders quickly. You could offer free shipping or even gift wrapping services. You could also offer free shipping to your first 100 customers. This is a tried and true method for generating sales.

Researching your competition provides you with important information you can use in your online marketing campaign. Every business has its competitors, and you need to be aware of yours.

Your business website should include a PR page; this will benefit your Website marketing efforts. The content of the page should include information that the media would be interested in, including high-resolution product photography, press releases and even story pitches. This can be a very effective, yet simple, strategy to give your business higher visibility to potential customers.

Be the expert in your field. This is important because not only will you gain credibility by providing a vast amount of correct and pertinent information, but it is extremely easy to lose credibility if people can see through your attempts to dishonestly claim to be an expert.

Html Tags

Become knowledgeable about HTML tags. HTML tags will highlight important content on specific pages of your site. Search engines see this emphasized content and give it more weight when judging the quality and relevance of your page. Be sure to emphasize the important keywords.

Make sure you use emphasis tools when you develop text on your website. Emphasize a phrase or a specific word by bolding, underlining, or italicizing the given text. Doing this specifies exactly what you want to say to your customers.

In conclusion, many businesses use Online marketing to sell products and services. Internet promotion uses methods such as search engine optimization and advertising to generate sales interest. If you remember the advice in this article, you can use Internet marketing to seriously boost interest in your own products and services