Instead of buying leads for your business, you can get unlimited free online sales leads by understanding a few basic principles.

Online sales leads – from understanding your market

The first step is to understand who you want to attract as a prospect or customer and then also understand what they are searching for online if they are looking for someone who does what you do.  Did you know there are tools that not only let you know what people are searching for in your niche, but that also tell you how many people are searching and how likely they are to buy?

Not only that, you can also find out which of your competitors are ranked highest on Google for those terms and how hard it will be for you to knock them off their top 10 spot.  The # 1 spot in a Google search gets 34% of all the clicks on the term.  If you’re not on page 1, you’ve wasted your time.

Online sales leads – it’s not only about sales “today”

As an average, something like 90% of all people searching online for someone who does what you do are not ready to buy today.  If you have a page they land on when clicking on your listing that talks to them specifically about they were searching for and offers them some sort of free gift/”buyers guide” that they can download, you can get their email and market to them using an autoresponder so they know, like and trust you and buy from you when they are ready.

Online sales leads – staying in touch until they are ready

If your product is candy bars at the checkout in a grocery store, this obviously doesn’t apply to you, so I am assuming here that you are in a business where people want to check you out a bit before buying – ie a higher priced product or service.

You will want to put helpful content on the Internet that when people find it, helps build a relationship of trust with them.  Offering content to help them to understand how to buy what you sell will differentiate you from your competitors who are only looking for a sale today.  Of course, you offer them that option, but just by the fact you are helping them how to understand how to buy your product, will build trust.

Online sales leads – dominate your market by showing up on top of the search result pages for your keywords

Although this is a long term strategy, if you do it right and get found online when people are searching, that will pay off for years and years.  You can learn how to do this yourself, have someone in your business learn it, or outsource it to someone who knows how to do it (me;).

If you want to learn how, the absolute best training on learning this is at the Empower Network.  That’s where I learned.  Specifically the $15K Formula training.  The training is expensive in that it costs $1,000, but is cheap in that there is 27 hours of video training that can get you a 1,000 time ROI.

I’ve spent over $85,000 on marketing training – online and off – in the last 10 years, and the Empower training is worth more than the other $85K I spent . . .  just saying.

Online sales leads – how they can be better than free!

If you buy the $25/month Empower blog platform, you can publish posts about your business on one of the highest ranked blogs in the entire world.  Why this is good is beyond the scope of this post, but you can call me any time and I’ll explain . . .  720-890-8760