If you are doing marketing on the Internet, landing page conversion is critical to your success.

Thanks to the Empower Network training I’ve bought, I’ve learned a few things about conversion of visitors to leads.  One of the very most important lessons in the case of an email promotion to bring visitors to a landing page is to make the graphics and copy congruent.

What I mean by “congruent” is that when a prospect opens your email and sees your message and image, if they click on it, the page they go to should be obvious to them that they are in the right place. Although I’ve been marketing for decades and on the Internet for quite a while now, I never really never got this until now.

The easiest way to explain this is to show it to you.  Here is an email blast I had sent out yesterday:

Then, when people saw this ad can clicked on it, they went to the landing page that looked like this:

The, because the message, graphics and copy were congruent, I got one of the best opt in rates ever – 48.5% of those who got to the landing page put in their info to opt in!

Now, let’s take it a step further to illustrate why this is so important.  My numbers for this ad were:

• cost to get the ad sent to 46,000 people – $250
• number of people who went to landing page – 258
• number of opt ins – 125
• revenue from immediate sales – $175
• net cost – $75
• cost per opt in – $75/125 = 60 cents each

Typically, I’ll end up with 8 customers from that amount of leads.  Then, if we count to total amount paid of $250/8 = $31.25 cost to get a customer.

This is a home run because my customer value averages $678.  So over a bit of time, I’ll get 8 X $678 = $5,424 of income from a ad that cost $250.  Not bad, think I’ll do it again!

Go here if you would like to see the actual landing page itself and check out the offer!  And go here if you’d like to get the training I use to do this.