For everyone out there who is not an Internet expert or guru, the entire world of Internet marketing, keyword research and so on can be quite overwhelming and you can be tempted to just give up.

It’s not really that hard – especially if you use the tools available.

Keyword Tips – What You Need To Know

What is a keyword?

Keywords are the terms you want to be found on when someone goes online and does a search. If you are not found when someone searches for someone who does what you do, you will get no sales or leads online. In fact, if you are not in the top 10 results (first page) of the search results, you have wasted your time.

What is keyword research?

Before you publish anything online – in either a blog post or on a web page, it pays to make sure people are searching for what it is you sell. In fact, I recommend you do this before even creating a product or service to sell. It’s a great way to do market research BEFORE you create a product or service!

The best free tool is the Google Keyword Tool. You can put in a keyword and it will recommend up to 800 more keywords and also tell you how many searches there are for each term and how competitive it will be to get on the first page of search results.

To get the full power of the Google tool, set up a free Google Ad Words account. That allows you to get the full search results and without having to put in that annoying “captcha” to prove you are human, not a robot. (I don’t know about you, but I find these captchas very difficult to figure out – and there is software that is more human than we are that can do it automatically!)

How to interpret the results?

The Google tool is great to find out if anyone wants what you are selling, but to find out more about the competition, there are two tools I recommend. I use both.
Market Samurai is the cheapest paid tool as it is a one time fee. It will let you know how it is to get ranked on a keyword and also keep track of how your web sites/pages are doing in the rankings.

For the best info, there is another tool called SEcockpit. This tool is more expensive but gives you a lot more info and does it quicker.

All in all, if you want to make money online, you will need to learn some stuff about how to do it. My recommended resource for that is the Empower Network. I bought all their training and even though I’ve been a marketer for 30 years, I learned a lot I didn’t know. In fact, I’d been doing my online marketing all wrong even though it used to work . . .

Feel free to call me anytime to discuss – I really like to help people to shorten your learning curve!

Joe McVoy
joemcvoy@gmail.com
720-890-8760

Blogging is extremely popular on the Internet and it easier than ever. A lot of people are creating their own blogs. However, if you’re interested in creating a successful blog, you need to put some thought into your plans before you start blogging. Use the suggestions in the following article to design and create a blog you can be proud of.

The best material is material that has an air of authenticity to it. It’s important not to come off like you think you know everything. Try being honest, transparent and open. Make sure to always follow this rule. You can and should use your blog to express your individuality, uniqueness and identity. Perfection is not necessary, but you should simply work on improvements. If you make a mistake, acknowledge it, and move on. You’re unique and you should leverage this fact to your advantage.

It is crucial that you understand who your audience is. If you are aware that your readers spend a great deal of their time on social media sites, then perhaps it is a good idea for you do the same. Readers want to feel they are similar to you; if you spend time on the same websites as they do, that helps increase their confidence in you.

Successful blogging starts with passion for your theme. When you write about things you have a genuine interest in, your writing will be much better. You’ll have stronger connections to the readers, and your blogging will be more successful.

Remember to select effective keywords which are unique and less competitive. If you put in the same words as everyone else, your site may not be seen by others. If you hope to have a lot of visitors, be a little different.

It is of the utmost importance that you make your blog fun, not only for the reader, but for yourself. If you’re bored by what you’re writing, your readers will be bored to. On the flip side, if you’re passionate, your readers will be hooked. Find the topic you love the most, and really have fun writing about it! If you have a good time writing the blog, chances are your visitors will enjoy reading it.

One essential part of a successful search engine optimization strategy for a blog is simply to create lots of content. Consequently, you will see an increase in your readership when more and more people can find your site. This one fact is an incredibly important tip in blog design and maintenance.

Search Engines

Do not overuse keywords. Selecting effective keywords is a vital part of blogging, but quality trumps quantity. As search engines evolve, they are getting better and better at analyzing your page for content. Using this method will ultimately prove to lower your search engine rankings, because the search engines will view your priority as being quantity, rather than quality. You should carefully select keywords that have been shown to draw traffic.

You want readers to comment on your blog. This will make your readers feel like they are contributing to your blog. Make sure to respond to any comments, too. Readers will keep returning to your blog to read new comments and participate in conversation with you.

Use a lot of links in what you post. Linking can connect your post to your other articles of interest or to other blogs similar to yours. If you make claims in your post, you’ll also want to link to news articles or studies that support what you’re saying. Doing this will let people know that what you’re saying is accurate.

Search Engine

When selecting a theme for your blog, make sure that it’s search engine optimized. Not only will this help your blog gain rank in the major search engines, it will ensure that your site runs quickly and efficiently. In this day and age, your readers won’t wait around for a slow site. They’ll go back to the search engine and be at a faster blog before you know it.

Use statistics, polls and graphs as much as possible. Not only does this improve the quality of your blog’s content, it will also serve to increase reader interest. You can improve your blog significantly this way.

Use concise and highly relevant content next to the link bar. A lot of people peruse this section of a page. One relevant bit of information you can put there is your total subscriber numbers. Although it make not be as common at the beginning or end of a post, it can be used as an aid for subscribing.

You need to produce top-notch content along with good promotion of your blog. In order to have a blog that works well, you must focus on these key elements. If you are not coming up with good content on an everyday basis, you will see your readers not returning to your blog. Even with high quality content, in the absence of effective promotion your blog is basically going nowhere fast. A successful blog demonstrates good synergy between top quality content and persistent promotion.

Have a set schedule and post regularly. People will anticipate your posts if they know they’re coming on specific days. Your readership will appreciate knowing when to return to enjoy your writing each week. This will be true as long as you avoid becoming repetitive and dull.

Use search engine optimization, or SEO, on your blog. Because your primary goal is increasing your readership, it is important that your blog shows up in the search results when potential readers look for a topic about which you write. Use key phrases which match your content and use them throughout your blog, in titles, ALT tags and the content itself.

Be sure to focus on the proper placement of important content on your site; place the content in a section of the display screen where users can easily see it. This helps ensure that your visitors don’t have a hard time navigating your site.

As previously discussed, starting a blog may appear relatively easy. Everybody has a message and information they’d like to share. Then there other things to think about, like plans and content. The information from this article will help you design a successful blog, learn how to keep it going and achieve your blogging goals.

Blogs can have a profound effect on many people’s lives. If you’re looking to influence others, a blog might just be for you. Discover some basics on how to blog successfully by reading the information in the following article.

When beginning your blog, start with a couple of excellent blog posts that introduce who you are and what your blog will be about. Share the basics first. Use pictures, if appropriate, and make a good first impression. If you are concerned about privacy, don’t post pictures of yourself, but make sure that any images you use are on point.

It is important to use the right font size on your blog. Since content is the most valuable aspect of any blog, you simply must know and use the best size font for your pages. The right font size toes the fine line between being readable and being obnoxious; choose one that strikes the right balance.

Try not to use too many keywords. Selecting effective keywords is a vital part of blogging, but quality trumps quantity. The tools and algorithms search engines use to analyze your blog’s content are getting more refined all the time. If your blog is full of too many keywords, it sends a flag to search engines that your site’s priority is not quality. This will drop your ranking. Choose a few effective keywords that specifically describe your page. Your keywords should be popular enough that many readers search for them if you want them to attract people to your site.

Look for topics that have timeless appeal. It’s ideal to create a blog about concepts that will be in high demand for many more years in the future. This will cause you to experience the most traffic to you in the long run.

it is useful to add lists to your blog. Lists are essential no matter the topic, from toys of the 1990s to ethical business practices. Readers are naturally drawn to lists, which summarize the most important part of a blog quickly and succinctly.

A good way to get more traffic to your blog is by making comments on other’s blogs. It is easy to use Google Reader for the purpose of tracking other blogs that interest you. Comment on them on a regular basis whenever you want to say something.

When posting videos on your blog, you need to make sure that you’re embedding videos that will load up and play on any type of Internet connection. Do not assume that all of your readers have fast, high-quality connections just because you do. Including videos which load slowly or not at all, will make your readers angry.

Link Exchanges

Traffic to your blog can be increased through link exchanges. Find blogs with content that is relevant to yours, and trade links. Don’t waste time with link exchanges that are unrelated to your site’s content. You need to focus your energy on traffic that is relevant to your website and will increase your rank on search engines.

Your blog needs to be kept in tip top condition at all times. Perform any necessary maintenance tasks and make changes when warranted. This will ensure that your blog functions properly and prevent your visitors from becoming bored with your site.

Ask other bloggers to write guests posts for your blog. This is a simple way to add more high-quality content to your site. In addition, you should experience greater traffic if these bloggers inform their readers that they’re posting on your site. Try to have a rotation of guest authors on your blog.

You can derive a great deal of benefit from micro-writing a blog via Twitter or Jaiku. Services like these give you another avenue to communicate with your viewers and inform them of new content. These tools are a fantastic way to keep you wired in to your reader base and keep them coming back.

Quality content and promoting your blog. Combine these two elements to make your blog successful. Having a lack of regular, quality articles will drive readers away. Similarly, without proper promotion, your site won’t last long. Combine these things and you can find the most success with your blog.

Promote your best blogs on your home page to ensure that new readers get the best first impression possible. This will help boost your blog with the search engines, and will enable people to know if your blog is what they were looking for.

Include bulleted lists and italics in your blog posts where your keywords are found. Doing this will help make your content easier for both search engines and your readers to digest, and will give your traffic a boost. This is a useful tip that is powerful for your blog.

This article has provided you with writing a blog information which will improve your blog, no matter what the reason for it’s existence. Use the tips that work for your purposes, and always create the quality content that people will want to read for years to come.