One of the things you can do to get ranked on Google and get more clicks is to change your “meta description” text.

Your “meta description” text no longer counts for SEO purposes, but it’s what people see under your title in the search results.

What I just learned today, is that after 155 characters, it will get cut off. What you want is a well written description along with a “call to action” that gets the searcher to click on your link, not someone else’s.

In a survey reported in the SEmoz newsletter you can see only 34% of all companies are doing this correctly!  They either don’t even have a “meta description” or it’s too short or too long.

To see the complete article, go here.

Getting ranked high on the search results is only step one – then you need to make people want to click your link!

What you put in your meta description is for that purpose and that purpose only.  It does you no good for SEO, but can do you a lot of good with the real people who see your listing!

So, make sure to include a call to action and give people to click your link.  Offering something free can be good.  Think of it like a classified ad in a newspaper where you only have a set number of characters/spaces.

Write your meta description as though it was an ad, because that’s what it is!

If you have a WordPress blog, it’s easy to fix – just go to your admin login and look for the section called, you guessed it, “meta description”.

Any easy way to count characters is by using Word, Pages or any other editor that does it for you.  That way, you optimize your use of the available space.

It’s amazing to me that only 34% of the listings that show up in search do this right.  If you do, you can leapfrog over your competitors.  This is a lot easier to fix than page authority, quality backlinks or any other issues to get you ranked higher – at the end of the day, it’s all about clicks and leads.

The best training for learning all this stuff is here.  Or, get ranked on Google and get more clicks the easy way by calling me and I’ll do it for you!  720-890-8760.

Please “like” this post on Facebook, Google + or Tweet it if you find this info helpful!  I will stop posting this “geeky” stuff if no one wants it;)

The first step to rank better on Google with the free Google keyword tool is to understand how to use it.

to find it, the first tip is to make sure you have a Google AdWords account. Setting up an account is free, you don’t have to spend anything, but doing this allows you to bypass the “captcha”  - that awful test to see if you are human that I usually fail . . .

What’s with that, anyway?

Rank Better On Google – With An Adwords Account

When you have a “Google AdWords” account, you can login to the free keyword tool with your account and avoid those annoying “captcha” forms and also get up to 800 results instead of 100.  Usually your login will just be your gmail login, so if you don’t have a gmail account, get one of those too – they’re free.

Do we have any questions about why Google is dominating the world?  Offering lots of free stuff gets us hooked, and then they get us to spend money for ads that make them billions every month . . . but I digress . . .

There are three kinds of searches you can do using their tool.  A “broad match”, a “phrase match” or an “exact match” search.  Here’s what each of those mean:

Rank Better On Google – “Exact Match”

The “exact match” choice means Google will return only the traffic counts on keywords that have traffic for exactly that phrase. An example we’ll use as our phrase “dog training”.

Rank Better On Google – “Phrase Match”

“Phrase match” will return a larger search volume because Google is looking for any search phrases that include your phrase no matter what comes before or after it in the search string.  So, with this option Google will give you counts that include phrases like “Golden dog training”, “Dog training my terrier”, “Dog training for dummies”, “German Shepherd Dog Training”.

Rank Better On Google – “Broad Match”

“Broad match” is now looking for any search phrase that includes these terms in any order, with any other words before, after or in the middle of the phrase.  Phrases like “training my dog to sit”, “why does my dog pee in my house – I thought I was done with training him?”  Will show up in the search count.

Rank Better On Google – “The Secret”

Normally, SEO experts tell you to focus on the “exact match” searches to define your market.  But, what they are missing is that the difference between the “phrase match” results and the “broad match” results are an indicator of how many “long tail” searches are being done.

“long tail” searches are those with phrases from 3 – 10 words long.  Although the number of searches on any specific “long tail” term may be low, if you target correctly, you can get found for thousands of long tail phrases which will, in total, amount to a lot of traffic.

Rank Better On Google – “How To Use This Secret”

When you see search results for a phrase that has many more “broad match” listings than “phrase match” listings, what you need to do is include many of those lesser trafficked terms in your post.  Make sure they make sense, but by including 10 – 20 other phrases in your post, your post will get ranked for all kinds of obscure phrases.

Hope you found this helpful and, as always, call me anytime at 720-890-8760 or go to my blog at joemcvoy.com for more info

One of the key things you need to do to rank better on Google is to pay
attention to these 4 things:

1. How long visitors spend on your site
2. How many pages they view while there
3. “Bounce Rate”
4. Speed at which your site loads

Here’s an explanation of each and why it’s important.

Rank Better On Google – Time On Site

Google algorithm that decides how sites get ranked is based on providing a good experience for the searcher.  One way Google measures this is by how long someone stays on your site.  If they arrive and then quickly leave, Google will interpret that as meaning the searcher did not find what they were looking for and therefore rank you lower on that search term.

The solution is obvious – try to provide more content people are looking for at your site.  Another term for this is “engagement”.  One way to help this is to include relevant videos on your site, that will keep them longer.

Rank Better On Google – Page Views

This also directly relates to engagement and is another statistic Google looks at. The more pages a visitor views, the more engaged they are in your content.

Rank Better On Google – Bounce Rate

Your “bounce rate” is a stat Google tracks that measures what percent of your visitors leave your site without viewing any other pages. It relates to the other analytics – they are all trying to measure the same thing really – did the visitor get what they wanted when they went to your site – if they did, you’ll get ranked better, if not, you get ranked lower.

Since the people at Google are so wicked smart, I believe it hopeless to try to trick them – why not just give the visitors what they are looking for and get some “Google Love”?

Rank Better On Google – Site Load Speed

This one is a bit different. It does still relate to the visitor experience but measures it differently. If your site loads too slow, people will give up and leave. People expect your site to load in a couple seconds, and if it doesn’t they are gone. Google knows all – so they know this too.

I just hired a guy on fiverr.com to decrease my image sizes so one of my sites would load faster, and it’s now loading twice as fast as before and the guy did it for me for $5.00.

So, although site load speed depends on many factors, this one is an easy fix. If the fiverr link doesn’t work – who knows how long the people on fiver are available, just search for “WordPress site load speed” or a similar term and you’ll find people who can do it for you.

Google themselves will track this for you if you have the free Google Analytics tool on your site.  Additionally there are many sites to measure site load speed.

A free site load tool I use is at webpagetest.org

The Internet has become central to many peoples’ lives, and business need to start focusing on online marketing. The advice and information contained in this article will help you learn, even if you are just a beginner. Follow these tips to be successful at Affiliate marketing.

You should take the time to look at how others respond to your content, promotions, and even your business as a whole. When launching an online event or promotion, you should be aware of the way your visitors react on blogs and forums. Use this advice to show your customers that you listen and incorporate their suggestions.

Looking for a way to market online? Try and find ways to get your site visitors to give up their email address so you can come up with an opt-in mailing list. Offer freebies or contests and ask them if you can send them future emails. People are more likely to provide you with their email addresses when it is apparent that doing so is beneficial to them.

Use AJAX and Flash only minimally. It may be aesthetically pleasing, but it will not add additional search engine results. Flash should be used liberally, and additional keywords and links should be more prominent.

While a flashy site looks great, try to make sure it is not too distracting. You only have a few seconds to engage your potential customer and give them a reason to stay on your site. If it takes a long time, the reader will go on to someone else’s site.

Offering customers a discount after they spend some amount of money can help attract more business. For example, if your customer spends more than $200, give them a 10% discount. This is one of the best methods to encourage people to purchase more of your products.

There are interesting psychological studies available to you about Affiliate marketing and site design. Aspects of your website, like the colors used and the overall layout, can have major effects on how consumers react to your brand. When you understand how this works, your profits will improve.

Giving customers the opportunity to sign up for your Ezine is a highly effective online marketing technique, especially if you know how to create an Ezine that helps you build a relationship with your subscribers. One way to start building relations is by adding personality to your Ezine with the use of pictures of your staff. You should let them know about the people who run your company. Your article’s subject line is important. Titles that promise to solve a specific problem are always popular reads.

If you want to be seen as an authority in your field, compile a glossary of terms. This is a great tool for both current and prospective customers. Many people who are looking for your terms will ultimately find themselves on your website. This will give you a large amount of exposure, which will make you a trusted expert.

If you want to get the most out of your Website marketing efforts today, they need to include social media sites. Facebook is a very popular option, and it’s free! Customers can leave feedback on your products, make suggestions, and ask questions. Twitter works great when you want to communicate with your customers.

For new marketing websites, sites that have a small number of quality pages do better than sites that attempt to pack in too much information. Start with a small site to achieve the best search results. If your site has a million indexed pages, search engines are more likely to pass it by in favor of sites with a few thousand pages.

It is important to find the correct niche when you are marketing an Internet business. You cannot sell any baseball cards to a person that desires the vintage Star Wars toys. People are going to look at specific niches to locate the product they want to buy. So before you go rushing to advertise your business to whomever it may concern, make sure you narrow your focus in order to improve the end results.

Look for ways to determine what types of emails are best-suited to your customer base. Do some split group tests. Develop an email marketing campaign, and make one slight change in the actual email. These could be using different phrases for your subject or two different calls to action. Send one campaign version to one group of customers, and the other to an equally-sized group. Then, document the success of each. Track which email got the best results, and use this information to improve your emails in the future.

Create a video featuring you using your product. This allows the customer to see you utilizing the product. Show every benefit and some unadvertised features of the product. You can post these videos on a personal blog or a video hosting site such as YouTube.

It can be intimidating at first but the world of internet promotion is well worth the efforts that it takes to learn. By incorporating all you have learned today, you can generate more profits for your business and be on your way to grabbing a hold of a lot more customers.