Posts Tagged ‘marketing’

Kudos To The Lizard . . .

Tuesday, September 15th, 2015

geico lizard
I normally would NEVER write a testimonial to any business on my blog . . .

And, it’s beyond comprehension that it would be to praise an INSURANCE company????

Here’s why . . .

There’s a lesson here from a big-ass company that all us little businesses can actually learn from.

The company is Geico – hence the headline about the lizard . . .

Here’s what happened . . .

After a totally frustrating day, being totally stymied with technological glitches and further confirmation of my lack of technological skills . . .

It was 9 PM and I decided to try to get the “renter’s” insurance I’m supposed to have after hearing my ex, Jeanette, tell me about how her daughter’s dog sitter stole all her valuables and jewelry . . .

Since I have my car insurance with Geico, I figured I’d start with them . . .

As expected, the web site led me into the dark morass of insurance . . .

Since the site didn’t answer my questions – how could it? – I clicked on “contact us”!

Of course, my computer, a Mac, tried to open up Microsoft Outlook to let me send them an email.

Of course, that didn’t work, so I went through the usual 5 steps to stop Microsoft from taking over my computer . . .

The questionnaire wanted to know what my building was made of – no idea – what kind of heat I had – again, no idea.   I was totally prepared for another typical insurance./banking experience . . .

But then, the system gave me a phone number – answered from 7 AM – 1 AM????  18 hours/day?

I couldn’t believe it, so, even though it was 9 PM at night, I called the number on the East Coast . . .

A nice guy actually answered the phone after I went through a totally reasonable automated menu asking me what type of insurance I wanted or whether I was filing a claim . . .

After getting my name, he already knew my address and the fact that I had an auto policy with them . . .

We talked – he actually asked me what I wanted???? – and I told him my story and he listened????

What’s happening here – a big company listening to me  . . .

It can’t be . . .

I told him I had no idea what my building was made of – brick, block, alien materials, or what.  He said – no problem – he looked it up in his database – powered by Google I’m sure – and he told me more about my building than I knew . . . He saw that I was in a 4 story building on a golf course . . .

I made the mistake – I thought – of telling him I had a business in my home – online, of course.

That created another batch of questions and I also told him I was certifiably old and asked for any AARP discounts, he laughed and said he’d check.

He also had questions about how much I made and I pitched him on joining my business – which he said I could send him info on separately . . .  No idea if he’s really interested, but it doesn’t really matter – he listened to me and responded accordingly!!!

Then, he asked me to hold and then he checked a bunch of affiliated insurance companies and came back with a price . . .

30% lower than any I’d been quoted before – $40K of renter’s insurance for $10/month . . .

Absolutely amazing!

Who can say they’ve had an enjoyable conversation with an insurance agent selling them insurance.  In my entire life, I’ve never had that happen – and, as I said, I’m old!

Warren Buffet owns Geico – the dude knows what he’s doing – and it passes all the way down to the customer – kudos to Geico and kudos to Warren Buffet.

So, long story, not so short, there’s a lesson here for all of us.

Customer service is king.

Do a good job of that and after someone gives you money, they will tell their friends about it!  Just like I’m doing here.  What’s it worth to you for a customer to spend an hour or more posting unsolicited positive info about your company online?

Do you want people doing that about your business?

Well, be good at what you do and make sure you stay good at what you do, and it will happen . . .

I have systems for local business to do just that without a billion dollar budget.  Contact me and I’ll help you to do it.

To Your Success,


Profitable Marketing Systems, LLC
690 S Alton Way # 4C
Denver, CO 80247


Free Marketing Consulting Offer

Tuesday, March 5th, 2013

So, why would I offer my services for free if I was any good at all . . .

Here’s why.

Joe B&W

I’m happy to work for free in exchange for a percentage of the results because I’m confident I can make much more money that way;)

In brief, or not so brief . . .

I’ve invented, manufactured and sold $45 Million of products to major retailers like Walmart & Target. I’m not telling you this to brag, just to let you know I have started and built companies around products I invented.

In addition to that I founded, built and sold a national mail order company that, after I sold it, my acquisition partner sold out to Staples.

Since then, my wife and I got to the top 30 money earners of a network marketing company and I’ve started and built several Internet businesses.

I’m done talking about me – far too long already – it’s not about me, it’s about what I can do for you!

You don’t know me so why should you take any risk in you and I working together?

The answer is that you shouldn’t.

The burden is on me to prove I can deliver results for you. Maybe I can, or maybe I can’t.

Here’s how to tell.

Give me a call at 720-890-8760 or send me an email and let me ask you a few questions that will tell me whether I can help you or not. You may be in an industry I know nothing about or in a situation where I can’t help.

I will not know until we talk.

I don’t charge for an initial consultation and expect you will learn a lot just from the questions I ask.

Let’s schedule a time to talk. Email me at or call 720-890-8760 to set up a time.

Here are just a few of the questions I’ll be asking you:

– what do you do now to get new customers?
– how do you measure the results of that?
– what is a customer worth to you?
– what systems do you have in place to keep the customers you have?
–  what systems do you have in place to bring you referrals?
– how do you use the Internet to get and keep customers?
– How do you know it works?

Let’s talk – no risk or cost to you.







Marketing Strategy Simplified

Thursday, January 31st, 2013

Most small business owners, and plenty of large business marketing employees, get marketing strategy confused with marketing tactics.

As a marketing strategy consultant, I often get clients who come to me and ask me to write an ad without understanding that developing the marketing strategy needs to come before the tactical implementation of an ad or campaign.

Here’s marketing strategy simplified

Strategy should always come before tactics.

Marketing Strategy is:

  • What To Say”
  • “How To Say It”
  • “Who To Say It To”

In other words, the “what to say” part is your message. The “how to say it” part is how and with what words will you say it (also called copywriting), and the “who to say it to” part is your target market.

If you don’t know who you are trying to reach and what message you want to communicate, your marketing will suck. This is why you see so many marketing messages with a headline of the company name, a photo of the owner or their product.

Marketing Tactics are:

  • When To Say It”
  • “Where To Say It”
  • “How Often To Say It”

This is where most business owners start. The “when” means the timing of your message, the “where” means through which media, and the “how often” part refers to the frequency of your marketing.

If you don’t take the time to define who you are trying to reach and then put together a message that will capture your prospect’s attention and get them to take some sort of action, you are wasting your money.

The Internet is not a strategy.

It’s just another media, or way to get your message out. There are plenty of different types of media both online and offline, and as Dan Kennedy teaches, you need a match between your message, your market and your media. Just as it makes no sense to use social media to target older people who never use it, it is appropriate to use mobile phone marketing, Facebook and text messaging to reach the younger generation.

In fact, my kids don’t respond to phone calls or voice mails, they text. I’ve even seen teenagers sitting across from each other sending texts instead of talking!

As marketers, our goal should be to reach the people we want to reach with a message that is relevant and interesting to them as inexpensively as possible. Spending some time to set up and define your marketing strategy before spending money is a great idea!

To get training on how to do this, go here to get access to the best and most comprehensive training available and here to see the details on the Internet marketing training available.