The first step to rank better on Google with the free Google keyword tool is to understand how to use it.
to find it, the first tip is to make sure you have a Google AdWords account. Setting up an account is free, you don’t have to spend anything, but doing this allows you to bypass the “captcha” – that awful test to see if you are human that I usually fail . . .
What’s with that, anyway?
Rank Better On Google – With An Adwords Account
When you have a “Google AdWords” account, you can login to the free keyword tool with your account and avoid those annoying “captcha” forms and also get up to 800 results instead of 100. Usually your login will just be your gmail login, so if you don’t have a gmail account, get one of those too – they’re free.
Do we have any questions about why Google is dominating the world? Offering lots of free stuff gets us hooked, and then they get us to spend money for ads that make them billions every month . . . but I digress . . .
There are three kinds of searches you can do using their tool. A “broad match”, a “phrase match” or an “exact match” search. Here’s what each of those mean:
Rank Better On Google – “Exact Match”
The “exact match” choice means Google will return only the traffic counts on keywords that have traffic for exactly that phrase. An example we’ll use as our phrase “dog training”.
Rank Better On Google – “Phrase Match”
“Phrase match” will return a larger search volume because Google is looking for any search phrases that include your phrase no matter what comes before or after it in the search string. So, with this option Google will give you counts that include phrases like “Golden dog training”, “Dog training my terrier”, “Dog training for dummies”, “German Shepherd Dog Training”.
Rank Better On Google – “Broad Match”
“Broad match” is now looking for any search phrase that includes these terms in any order, with any other words before, after or in the middle of the phrase. Phrases like “training my dog to sit”, “why does my dog pee in my house – I thought I was done with training him?” Will show up in the search count.
Rank Better On Google – “The Secret”
Normally, SEO experts tell you to focus on the “exact match” searches to define your market. But, what they are missing is that the difference between the “phrase match” results and the “broad match” results are an indicator of how many “long tail” searches are being done.
“long tail” searches are those with phrases from 3 – 10 words long. Although the number of searches on any specific “long tail” term may be low, if you target correctly, you can get found for thousands of long tail phrases which will, in total, amount to a lot of traffic.
Rank Better On Google – “How To Use This Secret”
When you see search results for a phrase that has many more “broad match” listings than “phrase match” listings, what you need to do is include many of those lesser trafficked terms in your post. Make sure they make sense, but by including 10 – 20 other phrases in your post, your post will get ranked for all kinds of obscure phrases.
Hope you found this helpful and, as always, call me anytime at 720-890-8760 or go to my blog at joemcvoy.com for more info