If you have ever thought about getting into either the food delivery or restaurant business, you might like to hop on this webinar about how to start a restaurant meal delivery business for much less cost than buying a franchise. Here’s the link:
The webinar is about a client of mine, Dine-In Delivery, and how their “license” model allows people to get into the restaurant meal delivery (RDS) business for less than $20K, as compared to the $100K + cost of opening a franchise.
Another huge difference is that franchises charge a royalty on your sales and a national advertising royalty that in this industry add up to 8 – 10% of your sales.
Dine-In Delivery charges no sales royalty or national ad fund.
So, this is one reason I like them as a client! I’d rather sell something for $20K when my competitors are at $100K + for the same thing and then offer a 0% sales royalty vs an 8 – 10% royalty.
This is all possible by being a license instead of a franchise.
If you have a business you are thinking about franchising, consider using the licensing model instead – much less expensive for you and your customers. Watch the webinar and give me a call if you’d like to use this model for your own business . . .
or, of course, call if you like the idea of opening a RDS business in your area!
Since Bill Gates and Steve Jobs made being a nerd cool since they became billionaires, now you have to prove your nerd credentials . . .
Here’s one test – do you watch the popular show called the “Big Bang Theory”? If you don’t, you are not a nerd – case closed.
With a title like that, no nerd could resist watching . . .
So, assuming you have watched the show and relate to the characters – you are a nerd if you try to figure out whether the equations shown in the background on the show that Sheldon is working on are correct or not . . .
You are a really smart nerd if you know . . .
Do Sheldon’s comments about string theory and black holes along with his comments about Stephen Hawking send you to your bookshelf to see if Stephen really said that in one of his books – which, of course, you have and can reference quickly . . .
If you were, or were threatened with, being stuffed in your locker in High School by the football team, you bypass all other criteria and you’re qualified!
. . . especially if you are now over 65 now and still remember it . . . you may not remember much else, but that incident you still remember even if you forgot what you had for lunch today . . .
Another test – we all know that E=mc2 (c squared – which I can’t find a way to type. . . )
Einstein figured that out in his 20s – along with the mathematical proof – thanks a lot Al for making the rest of us feel stupid . . .
Only a nerd would be bothered by the fact he cannot remember what the units are for this equation and what it really means . . .
So . . . you knew this was coming . . .
I decided to find out.
As a frustrated physics major in college who had to switch majors because the math was too hard . . .
We had an architecture department that had “life drawing” classes you could get credit for attending. “life drawing” was, in my humble 18 year old opinion, a class where you got to look at and attempt to draw, naked women!
I had found my calling.
I sucked at drawing, but loved the class – don’t remember if I actually did drawings of any of the models – the time went so fast . . .
So, back to E = mc squared . . .
– E stands for energy – measured in Joules – named by complete coincidence for a guy named Joules who figured a way to measure energy. For the rest of us, 1 Joule is approximately the amount of energy it takes to lift an apple 1 meter. (do NOT ask me what kind of apple . . .) Also, I mean the fruit, not the computer . . .
– the “m” stands for mass – measured in kilograms – with which anyone buying any kind of drug knows as a “kilo” . . . (2.2 pounds)
– the “c” stands for the speed of light – 186,000 miles per second – or damn fast . . . or “Warp 1” in Star Trek terminology . . .
To put this all in a perspective we all know – 1 Joule per second in energy = 1 watt. Also amazingly coincidently named after a guy named Watt – who figured this out . . .
So 100 Joules of energy would power a 100 watt light bulb for one second.
So, working out the details of Einstein’s equation shows that energy and mass are equivalent to each other and that if you turn mass into energy, you get a big explosion. The “Big Bang” refers to the formation of the universe – which was a really big explosion, so let’s reduce it down to something we can visualize . . .
One gram is 1/1,000 of a kilo, so Einstein’s equation when calculated out – as any nerd would do – comes out to mean that if you could convert one gram of matter into pure energy, it would power a 100 watt light bulb for 28,500 years!
Since there are 454 grams in a pound, one pound equals enough energy to light a 100 watt bulb for 13 million years!
so, this is the mathematical proof, from Einstein no less, as to why it’s so hard to lose weight . . .
Posted in Humor | Comments Off on Are You A Nerd? – The “Big Bang Theory” Test . . .
Warren Buffett, “I could end the deficit in 5 minutes,” he told CNBC. “You just pass a law that says that anytime there is a deficit of more than 3% of GDP, all sitting members of Congress are ineligible for re-election. The 26th amendment (granting the right to vote for 18 year-olds) took only 3 months & 8 days to be ratified! Why? Simple! The people demanded it. That was in 1971…before computers, e-mail, cell phones, etc. Of the 27 amendments to the Constitution, seven (7) took 1 year or less to become the law of the land…all because of public pressure.
Warren Buffet is asking each addressee to forward this email to a minimum of twenty people on their address list; in turn ask each of those to do likewise. In three days, most people in The United States of America will have the message. This is one idea that really should be passed around.
*Congressional Reform Act of 2011*
1. No Tenure / No Pension. A Congressman collects a salary while in office and receives no pay when they are out of office.
2. Congress (past, present & future) participates in Social Security. All funds in the Congressional retirement fund move to the Social Security system immediately. All future funds flow into the Social Security system, and Congress participates with the American people. It may not be used for any other purpose.
3. Congress can purchase their own retirement plan, just as all Americans do.
4. Congress will no longer vote themselves a pay raise. Congressional pay will rise by the lower of CPI or 3%.
5. Congress loses their current health care system and participates in the same health care system as the American people.
6. Congress must equally abide by all laws they impose on the American people.
7. All contracts with past and present Congressmen are void effective 1/1/12. The American people did not make this contract with Congressmen. Congressmen made all these contracts for themselves. Serving in Congress is an honor, not a career. The Founding Fathers envisioned citizen legislators, so ours should serve their term’s), then go home and back to work.
If each person contacts a minimum of twenty people then it will only take three days for most people (in the U.S.) to receive the message. Maybe it is time.
THIS IS HOW YOU FIX CONGRESS!!!!! If you agree with the above, pass it on.
Posted in News | Comments Off on Warren Buffett’s Solution Ends the Deficit in 5 Minutes!
Chris Record has just launched his latest course called Dark Post Profits 2.0 today.
This course is all about how to do marketing on Facebook. His product has three main sections:
Video Tutorials – these show you how to actually do everything you need to know to make money on Facebook. This includes over 100 training videos, but not to worry, you don’t need them all. Just focus on the strategies you want to follow and watch those.
Actual Facebook Ads – these are actual ads showing you how well they work and how many likes, comments and shares each ad has. You can then click on the ad and see their entire ad, headline, copy, link and even their actual sales funnel and content. Everything you need to re-engineer an ad for yourself. The database of thousands of ads is growing daily and lets you search deny niche or industry, not just Internet marketing. Want to see how realtors are selling houses on Facebook, just search for “real estate”.
Comment Management Software – also included is software to help you manage comments for an unlimited number of fan pages or ads. You can easily find and eliminate negative comments and because Facebook itself has approved the API interface, this software will save you many hours of time.
Have you heard the term “retargeting”?
Do you know what that means? It’s the # 1 technique people will be using in 2015 to sell and promote online.
Chris shows you how to do it in this course, but not only on Facebook, but also on Google and other content networks.
Here’s why retargeting is so cool. What you are doing is putting cookies on your visitor’s computers so that if they didn’t buy what you are selling or opt in for your offer, you are building a list of these people. That’s right – the people who came to your site and did NOT buy or opt in!
Then you show them your ads as they go to other web sites! I’m sure you have seen this in action – if you search for something online, all of a sudden, you start seeing ads all over the place for that very thing. That’s retargeting. And it’s extremely cheap too! It only costs fractions of a cent to have your ads show up on CNN or other major web sites.
You can watch the video from Chris here. I highly recommend this course and am getting it myself too.
It can be overwhelming trying to evaluate every online business opportunity that comes your way.
It seems there’s another one each day and of course, they all claim to be the latest and greatest opportunity the world has ever seen.
I have been starting and building businesses online and off for over 30 years now and have made 7 figures in both online and offline businesses.
Here’s my quick guideline that will allow you to evaluate any online business in just a few minutes.
For an online business to make any money, you need three things:
1. product(s) to sell
2. traffic to your offer funnel/landing page
3. a conversion process that converts visitors into customers
Let’e address each one separately.
You really need to have a product line or group of products to sell, not just one product. Ideally, you have a low end, easy entry product under $10 and then other products of higher costs.
The reason why is you need multiple products in order to have a high enough customer value to justify the marketing expense to get traffic.
This is why selling the typical low priced affiliate offers from clickbank, commission junction, etc will not work for you unless you already have a large list you can promote your offers to for free.
The best combination is a business that has low priced products, medium priced products ($100 – $500) and also high ticket products ($1,000 and up).
Even better is if some of the products are monthly subscriptions so you have ongoing cash flow.
Who do you think will be better able to afford the marketing costs to get visitors to see your offers – someone with a one time sale product for $27 or someone with a product line ranging from $10 to $3,000?
One program I’m in has just this – with monthly subscription products at $25, $47 and $100 and 4 more one time purchase products ranging from $500 to $3,500. I’ve seen customer values as high as $800 in this program. See it here.
Who’s going to win in buying traffic – the person who can’t pay more than $15 to get a customer or someone who can spend $500 to get a customer and still make a $300 profit!
So the bottom line in the product section is to calculate what your customer value is and how much you will be able to spend to get a customer.
If the number is too low, you will not be able to buy traffic and therefore have a hard time expanding your business past your current sphere of influence.
You are going to need traffic to your offer to make any money.
If you have a large list now and a lot of followers on social media, you will be able to make some money selling anything, but I’m assuming you don’t.
Buying traffic by the click will typically cost 70 cents to one dollar per click/visitor.
The offers you might see to bring your site one million visitors for $100 are worthless – those programs don’t work and you will lose your $100!
Explaining all the different methods people use to claim to bring you cheap traffic is beyond the scope of this post – all you really need to know is that they don’t work!
So, what about free or “organic” traffic?
That’s the best traffic you can get but it takes time and expertise to get it. Learning SEO, social media marketing and other free methods is definitely a good idea but is not going to get you any immediate sales.
All in all, building your own list of people who know, like and trust you is the absolute best long term plan and you should start doing it, just don’t count on it for short term revenue.
But, that said, having the products and the traffic will do you no good at all without . . .
A CONVERSION FUNNEL THAT WORKS
If you bring people – free or paid – to a landing page that doesn’t get opt ins or to a funnel that gets opt ins but no sales, you’re dead in the water.
So, unless you are an expert in building these funnels, look for a program that has a funnel in place with proven conversion numbers.
When you buy cold traffic (from people who don’t know you) you may get 30% opt in at a landing page but only end up with 1% or less in terms of customers.
That tells you right away – if your visitors cost $1.00 each, 30% opt in and 1% of those buy, your cost per opt in is $3.00 and your cost per sale is $300.
So we’re back to what is a sale worth to you – if it’s $500 or more in this example, you’re good. If it’s $15, you’re toast . . .
Naturally, it’s important to measure the conversions at each step of a process and work to improve them over time. The analytics are critical. There are plenty of programs to set up split testing to find out what works best, but you can get a general idea just from the description here.
I’ve had landing pages getting a 3% opt in that with testing and tracking have gotten all the way up to 40%. That makes the difference between making money and losing money.