I got the senior category buyer at Target to help me develop a new product line for them.
So, how did I do it?
I had a best selling product the previous year so had developed credibility and trust with the buyer as a vendor who made products people wanted and who could deliver on time.
Then, he helped me with the artwork for my following year product line, suggested themes, colors and designs. I sent him designs our artists came up with for his comments.
Target spends more than $100,000 each year on trend and color research so they know what their customers will buy.
So, how likely do you think he was to buy my new line – especially since his input created it?
The result was another best-seller and an award from Target!
The lesson here is that if you create products that make money for retailers, your reception for future products will be completely different.