This 3 minute video from Jim McCord shows how he was able to get a Fortune 50 CEO to call him. The company was Bank of America, # 23 on Fortune’s list of the biggest companies in the US.
We have helped thousands of businesses get set up with the Send Out Cards system to do this, so if you would like to get influential people to call you, this is an awesome way to make that happen – for only a couple dollars . . .
I used this technique 5 or so years ago to contact the CEO of Kinko’s to propose something to him and I got a response from him as well. But, as Jim mentions in his video, you have to make your message personal and relevant to the recipient.
Sending cookies of brownies definitely helps.
So, who are you trying to reach? Who would you like to get an audience with to sell your products or services? This strategy works and very hardly and money.
Just so you know Jim’s and my examples are not “one-offs”, another guy who uses the same system sells jet planes to billionaires.
He had a dozen or so clients but had never met or talked to the billionaires themselves, only to their agents.
He decided to send thank you cards to each of his customers along with a couple dozen brownies. Guess what happened?
Three of the billionaires called him personally to thank him for the brownies and the card – it was the first time he had ever talked to them personally.
Whether you are wanting to reach a Fortune 50 CEO or just the owner of a local business you would like as a customer, sending cards and gifts definitely works to build relationships and that’s what we all need to be doing these days.
Call me anytime at 720-890-8760 or email me at firstname.lastname@example.org if you’d like some help doing this kind of marketing in your business.