The video I was using on the page that you see after you click on the link to the right was not converting, so I decided to try a geo targeted landing page. . . .

Will it work any better?

I have no idea, but it’s said that these geo focused maps as a background helps conversion. You can also use variables for city name and other terms to further make the page customized to your visitor.

Here’s what I see when I click on the link on the upper right of this page. If it’s working right, you will see a map of wherever you like.

Please Test This For Me!

You don’t need to opt in or anything, just click on the link to the above right and then let me know if it works properly and you see a map of where you live.

This is just a WordPress plugin that costs $7 and you can use the Google Maps street view or the satellite view.

If you want to know how well it works or doesn’t work, just send me an email in a week or two after it’s had some time.  Any time after May 1, 2013 would be good and I should have enough data by then to know.

Here’s the link to the offer on the Warrior Forum if you’d like to check it out some more.

So, are geo targeted landing pages a good idea?  Who knows, but they do look cool.

Instead of buying leads for your business, you can get unlimited free online sales leads by understanding a few basic principles.

Online sales leads – from understanding your market

The first step is to understand who you want to attract as a prospect or customer and then also understand what they are searching for online if they are looking for someone who does what you do.  Did you know there are tools that not only let you know what people are searching for in your niche, but that also tell you how many people are searching and how likely they are to buy?

Not only that, you can also find out which of your competitors are ranked highest on Google for those terms and how hard it will be for you to knock them off their top 10 spot.  The # 1 spot in a Google search gets 34% of all the clicks on the term.  If you’re not on page 1, you’ve wasted your time.

Online sales leads – it’s not only about sales “today”

As an average, something like 90% of all people searching online for someone who does what you do are not ready to buy today.  If you have a page they land on when clicking on your listing that talks to them specifically about they were searching for and offers them some sort of free gift/”buyers guide” that they can download, you can get their email and market to them using an autoresponder so they know, like and trust you and buy from you when they are ready.

Online sales leads – staying in touch until they are ready

If your product is candy bars at the checkout in a grocery store, this obviously doesn’t apply to you, so I am assuming here that you are in a business where people want to check you out a bit before buying – ie a higher priced product or service.

You will want to put helpful content on the Internet that when people find it, helps build a relationship of trust with them.  Offering content to help them to understand how to buy what you sell will differentiate you from your competitors who are only looking for a sale today.  Of course, you offer them that option, but just by the fact you are helping them how to understand how to buy your product, will build trust.

Online sales leads – dominate your market by showing up on top of the search result pages for your keywords

Although this is a long term strategy, if you do it right and get found online when people are searching, that will pay off for years and years.  You can learn how to do this yourself, have someone in your business learn it, or outsource it to someone who knows how to do it (me;).

If you want to learn how, the absolute best training on learning this is at the Empower Network.  That’s where I learned.  Specifically the $15K Formula training.  The training is expensive in that it costs $1,000, but is cheap in that there is 27 hours of video training that can get you a 1,000 time ROI.

I’ve spent over $85,000 on marketing training – online and off – in the last 10 years, and the Empower training is worth more than the other $85K I spent . . .  just saying.

Online sales leads – how they can be better than free!

If you buy the $25/month Empower blog platform, you can publish posts about your business on one of the highest ranked blogs in the entire world.  Why this is good is beyond the scope of this post, but you can call me any time and I’ll explain . . .  720-890-8760

If you are doing marketing on the Internet, landing page conversion is critical to your success.

Thanks to the Empower Network training I’ve bought, I’ve learned a few things about conversion of visitors to leads.  One of the very most important lessons in the case of an email promotion to bring visitors to a landing page is to make the graphics and copy congruent.

What I mean by “congruent” is that when a prospect opens your email and sees your message and image, if they click on it, the page they go to should be obvious to them that they are in the right place. Although I’ve been marketing for decades and on the Internet for quite a while now, I never really never got this until now.

The easiest way to explain this is to show it to you.  Here is an email blast I had sent out yesterday:

Then, when people saw this ad can clicked on it, they went to the landing page that looked like this:

The, because the message, graphics and copy were congruent, I got one of the best opt in rates ever – 48.5% of those who got to the landing page put in their info to opt in!

Now, let’s take it a step further to illustrate why this is so important.  My numbers for this ad were:

• cost to get the ad sent to 46,000 people – $250
• number of people who went to landing page – 258
• number of opt ins – 125
• revenue from immediate sales – $175
• net cost – $75
• cost per opt in – $75/125 = 60 cents each

Typically, I’ll end up with 8 customers from that amount of leads.  Then, if we count to total amount paid of $250/8 = $31.25 cost to get a customer.

This is a home run because my customer value averages $678.  So over a bit of time, I’ll get 8 X $678 = $5,424 of income from a ad that cost $250.  Not bad, think I’ll do it again!

Go here if you would like to see the actual landing page itself and check out the offer!  And go here if you’d like to get the training I use to do this.

What do you think about Internet marketing? Do you research ways to improve your business promotion, then implement them? Many resources are available on the subject of website marketing, such as videos, books, magazines, shows, and more. There is so much. Where do you start when it comes to making your own marketing plan? Use these tips to bring everything together.

If you offer a unique perspective, your website will stand out. Try putting cartoons on your site that have something to do with your service or industry, or give away a e-book. Giving your customers something they can only get through you is a great marketing tool.

Make sure that your website is in a good format that makes its links more easily seen. This will keep your audience engaged and they won’t have to dig around for links.

Use AJAX and Flash only minimally. Flashy graphics may look attractive and catch the visitor’s eye, but it will not make you more visible to search engines. If you want to use Flash or Java script, integrate these elements in your page and use strong keywords to describe this content.

The ads you use should be full of emotional descriptions. This also helps build brand recognition. Utilize descriptive words with emotional connotations, such as ‘security’ and ‘relief’.

Offer a freebie that is personalized with your brand and your website name. If you are offering a free e-book, the book should be submitted to the websites that offer e-books for free. Many websites give their customers freebies, downloads, and e-zines that accept links for you to submit your site.

Before you can aspire to real success with website marketing, you must first have a really good website. Always spot test your site to eliminate things like bad links and glitches that make your business look incompetent. If visitors have a hard time looking through your site, they will probably avoid purchasing anything from you.

Be certain that your website has the information that visitors need. Build a website that offers accurate information and is easy to navigate. You should include plenty of information on different pages of your site, it should be of great quality and pertain to your niche.

Consider the following internet marketing tip. Your landing page should have a very clear objective. The whole point of this type of page is to sell something to your visitors. Therefore, it should be obvious to your visitor that you intend to sell them something when they land on your site. You only have one opportunity to hold the attention of the reader, so if you make things complicated, they are bound to leave again.

You can cultivate some extra traffic by using subtle advertisements that will link readers to a page that tells them more about your product. If the text matches the rest of the article, you can include it inconspicuously. This will not look like an ad at all.

Building and sustaining a customer management database can improve your Internet promotion work. You can use this to see the purchasing habits of all your customers. With this database, you will be able to have communications that are designed for the specific products that complement your customers previous purchases.

Find out what sort of content people in your niche want to read, and give it to them. Figuring out who you want to attract with your content will make designing that content much easier.

Pay attention to what the other companies are doing, and try to think of new ideas based of what you learn. If you see yourself as a potential customer for their products, then they are doing something right. You should find a way to incorporate these ideas into your strategy.

Choosing the right niche for marketing your particular product is crucial. For instance, if you see a need for Star Wars collectibles, it may be difficult if you solely sell baseball cards. It just becomes easier to sell a product or service you are passionate about, as opposed to anything else. Be sure to market according to what your niche is, unless you have two different niches.

Once you have an understanding and a plan, do you think you are ready? It’s now time to apply the concepts you have read in this article to your business. Will you be able to implement these ideas in a practical way? If you feel confident enough in these concepts, get started today!

The Internet has become central to many peoples’ lives, and business need to start focusing on online marketing. The advice and information contained in this article will help you learn, even if you are just a beginner. Follow these tips to be successful at Affiliate marketing.

You should take the time to look at how others respond to your content, promotions, and even your business as a whole. When launching an online event or promotion, you should be aware of the way your visitors react on blogs and forums. Use this advice to show your customers that you listen and incorporate their suggestions.

Looking for a way to market online? Try and find ways to get your site visitors to give up their email address so you can come up with an opt-in mailing list. Offer freebies or contests and ask them if you can send them future emails. People are more likely to provide you with their email addresses when it is apparent that doing so is beneficial to them.

Use AJAX and Flash only minimally. It may be aesthetically pleasing, but it will not add additional search engine results. Flash should be used liberally, and additional keywords and links should be more prominent.

While a flashy site looks great, try to make sure it is not too distracting. You only have a few seconds to engage your potential customer and give them a reason to stay on your site. If it takes a long time, the reader will go on to someone else’s site.

Offering customers a discount after they spend some amount of money can help attract more business. For example, if your customer spends more than $200, give them a 10% discount. This is one of the best methods to encourage people to purchase more of your products.

There are interesting psychological studies available to you about Affiliate marketing and site design. Aspects of your website, like the colors used and the overall layout, can have major effects on how consumers react to your brand. When you understand how this works, your profits will improve.

Giving customers the opportunity to sign up for your Ezine is a highly effective online marketing technique, especially if you know how to create an Ezine that helps you build a relationship with your subscribers. One way to start building relations is by adding personality to your Ezine with the use of pictures of your staff. You should let them know about the people who run your company. Your article’s subject line is important. Titles that promise to solve a specific problem are always popular reads.

If you want to be seen as an authority in your field, compile a glossary of terms. This is a great tool for both current and prospective customers. Many people who are looking for your terms will ultimately find themselves on your website. This will give you a large amount of exposure, which will make you a trusted expert.

If you want to get the most out of your Website marketing efforts today, they need to include social media sites. Facebook is a very popular option, and it’s free! Customers can leave feedback on your products, make suggestions, and ask questions. Twitter works great when you want to communicate with your customers.

For new marketing websites, sites that have a small number of quality pages do better than sites that attempt to pack in too much information. Start with a small site to achieve the best search results. If your site has a million indexed pages, search engines are more likely to pass it by in favor of sites with a few thousand pages.

It is important to find the correct niche when you are marketing an Internet business. You cannot sell any baseball cards to a person that desires the vintage Star Wars toys. People are going to look at specific niches to locate the product they want to buy. So before you go rushing to advertise your business to whomever it may concern, make sure you narrow your focus in order to improve the end results.

Look for ways to determine what types of emails are best-suited to your customer base. Do some split group tests. Develop an email marketing campaign, and make one slight change in the actual email. These could be using different phrases for your subject or two different calls to action. Send one campaign version to one group of customers, and the other to an equally-sized group. Then, document the success of each. Track which email got the best results, and use this information to improve your emails in the future.

Create a video featuring you using your product. This allows the customer to see you utilizing the product. Show every benefit and some unadvertised features of the product. You can post these videos on a personal blog or a video hosting site such as YouTube.

It can be intimidating at first but the world of internet promotion is well worth the efforts that it takes to learn. By incorporating all you have learned today, you can generate more profits for your business and be on your way to grabbing a hold of a lot more customers.

You don’t know all there is to know about Affiliate marketing. Website marketing is constantly evolving, and there will always be much to learn. Within this article are tips to help your efforts in marketing on the Internet.

Customers should be able to provide a rating for products in your listing. Additionally, at your discretion, you can allow them to write a review of a product they have purchased. By having a system in place for product review, you will be providing both you and your customers with important information. You can determine which products to hold in stock and perhaps adjust your pricing or marketing accordingly. Customers will also have more trust in both your service and the product they intend to purchase.

Regular blogging can really infuse your affiliate marketing with success. Frequent blogging is a great way of keeping your potential customers informed and up to date about your business. Blogs also give your website a lot of extra content, which appeals to search engines and will improve your rankings.

Increasing the traffic to your site and improving your visibility to search engines means that you need to provide unique and useful content. Online retailers with common products should especially note this, as there is more competition in the search engine. Writing your own product descriptions and including appropriate keywords can help you blow past your competition.

Try giving away stuff from your site. For instance, you could offer up a free and informative article. A download like this may get a lot of people interested. For example, if you are in the construction industry, your customers may find home improvement tips valuable. Besides enhancing your reputation for knowing your subject, this also demonstrates your willingness to share your knowledge and help your visitors.

Give site visitors the option of signing up for your newsletter or e-zine. This can be a smart technique to help you maintain an interactive relationship with your website visitors and prospective customers. Include personal family photos of yourself or your employees. Try adding short humorous inputs about home life and employee relationships. Keep the reader curious by having an eye catching subject line that will grab their attention.

Submit free materials to the various online directories who will list them without charging you. Several directories, for example, have free e-zines. These sites include free site directories, article directories, e-book directories and dictionaries, as well as many others.

Getting listed in Google is essential in any Affiliate marketing strategy. Although there are other search engines, Google is hands down the most-used engine out there. A failure to advertise with Google might just mean your business will fail. If your company comes up near the top of the list, you can dramatically improve your visibility.

One key part of your Internet promotion strategy should be keeping tabs on your competition. Investigate what your competitors are doing, and assess both the strengths and weaknesses of their strategies. There is much that you can learn by watching the actions of others. Obviously, focusing on how the competition is doing can ultimately help you to become a better, more efficient marketer.

See what people are saying about your brand, then use them for future website marketing plans. This allows you to establish a rapport with your customers using their vocabulary. By using the right language, you will be able to reach the right audience.

Try adjusting content and content delivery so that customers feel like they’re in control. This is essential to today’s online world of unwanted opinions and spam. Be clear that their participation is optional and you will increase your credibility.

Try and make your marketing campaign personal. Try using your name in ads or your picture. It might be a good idea to have some sort of handwritten statement that welcomes your visitors to your site.

Luckily, there is no shortage of great information out there to help you improve your Internet marking strategy. You don’t need to study intensively. These simple acts are just a start. There are plenty of informational sources online that are simple and easy to understand that will help you become a better Internet marketer. Continue to learn as much as you can and you will see the results with your Website marketing rising to new levels.