Archive for the ‘Internet Marketing’ Category

How To Evaluate An Online Business Opportunity

Thursday, January 22nd, 2015

how to evaluate an online business opportunity
It can be overwhelming trying to evaluate every online business opportunity that comes your way.

It seems there’s another one each day and of course, they all claim to be the latest and greatest opportunity the world has ever seen.

I have been starting and building businesses online and off for over 30 years now and have made 7 figures in both online and offline businesses.

Here’s my quick guideline that will allow you to evaluate any online business in just a few minutes.

For an online business to make any money, you need three things:

1. product(s) to sell

2. traffic to your offer funnel/landing page

3. a conversion process that converts visitors into customers

Let’e address each one separately.


You really need to have a product line or group of products to sell, not just one product. Ideally, you have a low end, easy entry product under $10 and then other products of higher costs.

The reason why is you need multiple products in order to have a high enough customer value to justify the marketing expense to get traffic.

This is why selling the typical low priced affiliate offers from clickbank, commission junction, etc will not work for you unless you already have a large list you can promote your offers to for free.

The best combination is a business that has low priced products, medium priced products ($100 – $500) and also high ticket products ($1,000 and up).

Even better is if some of the products are monthly subscriptions so you have ongoing cash flow.

Who do you think will be better able to afford the marketing costs to get visitors to see your offers – someone with a one time sale product for $27 or someone with a product line ranging from $10 to $3,000?

One program I’m in has just this – with monthly subscription products at $25, $47 and $100 and 4 more one time purchase products ranging from $500 to $3,500. I’ve seen customer values as high as $800 in this program. See it here.

Who’s going to win in buying traffic – the person who can’t pay more than $15 to get a customer or someone who can spend $500 to get a customer and still make a $300 profit!

So the bottom line in the product section is to calculate what your customer value is and how much you will be able to spend to get a customer.

If the number is too low, you will not be able to buy traffic and therefore have a hard time expanding your business past your current sphere of influence.


You are going to need traffic to your offer to make any money.

If you have a large list now and a lot of followers on social media, you will be able to make some money selling anything, but I’m assuming you don’t.

Buying traffic by the click will typically cost 70 cents to one dollar per click/visitor.

The offers you might see to bring your site one million visitors for $100 are worthless – those programs don’t work and you will lose your $100!

Explaining all the different methods people use to claim to bring you cheap traffic is beyond the scope of this post – all you really need to know is that they don’t work!

So, what about free or “organic” traffic?

That’s the best traffic you can get but it takes time and expertise to get it. Learning SEO, social media marketing and other free methods is definitely a good idea but is not going to get you any immediate sales.

All in all, building your own list of people who know, like and trust you is the absolute best long term plan and you should start doing it, just don’t count on it for short term revenue.

But, that said, having the products and the traffic will do you no good at all without . . .


If you bring people – free or paid – to a landing page that doesn’t get opt ins or to a funnel that gets opt ins but no sales, you’re dead in the water.

So, unless you are an expert in building these funnels, look for a program that has a funnel in place with proven conversion numbers.

When you buy cold traffic (from people who don’t know you) you may get 30% opt in at a landing page but only end up with 1% or less in terms of customers.

That tells you right away – if your visitors cost $1.00 each, 30% opt in and 1% of those buy, your cost per opt in is $3.00 and your cost per sale is $300.

So we’re back to what is a sale worth to you – if it’s $500 or more in this example, you’re good. If it’s $15, you’re toast . . .

Naturally, it’s important to measure the conversions at each step of a process and work to improve them over time. The analytics are critical. There are plenty of programs to set up split testing to find out what works best, but you can get a general idea just from the description here.

I’ve had landing pages getting a 3% opt in that with testing and tracking have gotten all the way up to 40%. That makes the difference between making money and losing money.

click here to see the program I’m currently promoting.

We offer a $7 trial of the system we sell so you can see how it all works and decide if it’s something you might like to do.

If you do decide to get involved, I’m here to help you with it each step of the way. You can reach me by phone at 720-890-8760 or by email at

Web 3.0 Is Coming In 2 Weeks – Here’s What It Is and How You Can Make Money With It!

Wednesday, October 9th, 2013

web 3.0

Web 3.0 is coming in 2 weeks. Here’s what it is and how you can make money with it.

This will be the first time people will be able to create, publish and distribute content without a computer!

A lot of people are going to make a lot of money with this new, super simple, technology. Make sure optin to get to see the launch process and see how it works and how you can use it in any kind of business you may have – from home based to traditional brick and mortar.

Click here to sign up for the video series coming out that explains it all.

In essence, web 1.0 was static web sites with no user interaction

Web 2.0 was web sites with user generated content – social media. You Tube, Facebook, Twitter and other social media sites were web 2.0.

Now, web 3.0 is here – or will be in two weeks.

It’s essentially like web 2.0 with user generated content, but now you don’t need a computer, it can all be done from your phone!

Cool Landing Pages

Wednesday, September 25th, 2013

You have probably heard that it’s important to have landing pages that are different from everyone else.

The same landing pages being seen by everyone leads to overexposure.

One of the things I always though looked cool is those pages with photographic scenes and an semi transparent opt in box.  Here’s one I just made.  Just click on it and it will take you to the actual page.


With this plugin all you need to do is type in some text, choose your button and find a cool picture. These pages are simple enough that you can make a bunch of them to text images and copy.

You get the form code from your autoresponder and then have people redirected to whatever sales page you like.

If you join my team and you have a domain for me to put it on, I’ll set one of these up for you for FREE. You need to be in at a minimum of the “Inner Circle” level.

Call me anytime to discuss at 720-890-8760.

How To Profit From a Major Internet Launch Even With No List – ACTION NEEDED – the Launch is Tomorrow!!!

Wednesday, September 11th, 2013

Sorry for the lack of notice, but the launch is tomorrow, 9/12/13.  To partner with me on this launch, you do not need a list or any online experience!

What I need you to do is call me at 720-890-8760 or email me at right away.

Watch the intro video from Chris Jones, the creator of the system being launched and register for the webinar tomorrow!

Here’s the link to watch the intro video.

As with all major launches, there is a 5 day sequence with videos for each step. Wouldn’t it be cool if the links all led to a page that made YOU money?

If you have a list, send our videos to your list – if you have no list, no problem, you can buy some traffic and make money that way.

Here to support the “little guy”!

Call me now!




Internet Marketing Tips – With Or Without A Budget

Tuesday, September 10th, 2013

Internet Marketing Tips

This video is meant to give you some Internet marketing tips as to what to do if you have no money, and also if you do have a budget for advertising for your Internet business.

While I do discuss/refer to internet marketing tips for my Empower/Prosperity Team in the video, the principles work for any online business.

I mention a lot of different techniques sort of quickly, but we have training available for you on each of these techniques if you’d like it.  Just contact me for details.

Whether you are on my team or not and whether you are in Empower or not, I have a lot of experience doing this so am glad to help you with whatever product or service you are selling.

If you have no budget for paid marketing, the Internet marketing tips in the video explain the best options to take and also, if you do have a budget for marketing, I explain the best ways to approach that too.

Bottom line, especially if you do have a budget, give me a call as I will give you some free help to try to make sure you don’t waste any of your money on things that don’t work.

I have made over $45 Million online and offline with my own product lines so am sure I can help you to. I’m glad to talk at no cost or obligation, so please do call me at 720-890-8760.

Read more about my background under the “About Joe” section of this blog.

I really do want to help.


PS You can join our team for only $25 and get a lot more help here.

PPS  I have experience in over 68 distribution channels for consumer products – see a list at my blog and scroll down on the right side to see the link for the 68 channel report.  Most are not even on the Internet.


Simple Web Sites Are Coming Soon

Friday, September 6th, 2013

Simple web sites are coming soon – probably as soon as the end of this month (September).

So why should you care?

Here’s why.

When web sites become so simple to update and add content to that anyone can do it from their phone, we will be moving into an entirely new level of making the Internet usable by anyone who has a smart phone – no computer needed.

Individuals will be able to have simple web sites for their hobbies, interests or family stuff just for fun.

Businesses will be able to have dozens of simple web sites – each one targeted to a specific target market. Marketing people can add audios, videos, photos and text from their phones. Show or demo new products.

If you are an Internet marketer, why not offer to help clients set these up? Remember if you join Empower – especially through our team, you make 100% commission. You are now getting to the point of having your own web hosting company with ongoing monthly income forever . . .

Here’s the link to the video from Empower showing both the income possibilities as well as doing some demos to show you how easy this will be to use.

How Businesses Might Use These Simple Web Sites: simple web sites

  • A realtor could create video tours of a property they want to sell – make a new site for each property, update as needed and take down after sold
  • An artist could show photos of all their work and sell it from the site
  • A charity could show video and photos from their all events and fund raise 24/7
  • A pet rescue could show all the animals up for adoption and remove each after adopted
  • A school club could have a site where all the members could add content
  • Any organization could create a crowd sharing site and decide who they choose to allow to add content

Think of ways you can use this technology in your business – I’ll bet you think of dozens more ideas. Call me at 720-890-8760 or email if you’d like to discuss . . .