Lots of changes and all good for marketers. Read the Social Media Examiner post about the details here:
If you would like a 15 minute call with me to discuss how to take advantage of these changes for your business, I have just set up a booking reservation site where you can book a 15 minute call with me at a time convenient for you.
I just learned a cool new Facebook marketing tip I’d like to share with you so you can do it too.
I’ve always thought social media was for people to have fun watching funny cat videos or telling their friends what they had for dinner, but, who cares?
Could anyone actually use these social media platforms to make any money and to really help their traditional brick & mortar business?
Well, guess what, you can!
I had heard that getting Facebook “likes” was a good thing, but had never heard how that makes you any money.
You can run Facebook ads “boosting” a post, to get “engagement”, to get “views” of a video you post on Facebook, or to get “likes”.
I’ve known people spending a bunch of money to get “likes”, but now I found out from an Internet marketer named Mike Hobbs a cool Facebook marketing tip that most of these people are missing the boat.
If you run a “like” campaign, aside from getting a “like”, you can also automatically redirect people to a landing page to sell them something! You get a “like” and also get a visitor to your landing page – right on Facebook.
My impecable timing being as it is, I learned about this only after spending $100 on Facebook to get likes.
So, why did I want “likes”/fans in the first place?
. . . because, your business page/fan page needs a minimum of 100 “likes” before you can use some of facebook’s cool features like “custom audiences”.
I did get over 300 likes for the $100, but after people “liked” my page, that was it – I actually have no idea where they went next . . .
Ideally, it’s best if you send your visitors to a page giving something free in exchange for their contact info and start building a relationship of trust with people. You can sell them something later.
My rule of thumb is to give people helpful content and only sell stuff one time out of each 7 contacts thereafter.
Because I don’t believe in telling you about a cool thing without showing you how to do it, what follows is an example of how I’ve done this exact thing for a client of mine called Dine-In Delivery.
Dine-In Delivery sells restaurant meal delivery business opportunities and I set up a “fan” page – or business page, whatever they are calling them now, on my Facebook account.
(although Facebook limits how many “friends” you can have on your main Facebook page to 5,000, there is no limit on how many “fans” you can have for a business page – which of course, with my total of 6 Facebook “friends”, means I need to plan in advance and create fan pages to let me go above that 5,000 “friends” limit.)
The first thing you need to do is to create the page you want to show up in Facebook.
You will want to create it and set up a “tab” on your Facebook to prioritize the order of it’s appearance so it’s not under the “more” area. I used a program called ClickFunnels to create the page and it was only one click to make it into a Facebook page with it’s own tab.
Here’s what my Dine-In Delivery Facebook page with the new tab looks like:
The “tab” my new page is under is called “Webinar Training” and can also be reached from my business page by clicking on that tab.
If someone “likes” my page from my Facebook ad, they don’t even see that page, they go straight to the landing page itself, which is shown here:
Keep in mind that, when you set up your Facebook ad, you need to go to advanced targeting to tell Facebook where to redirect your visitor and choose the page at the tab you just created.
What I did here was film a 60 second intro video with my iPhone thanking people for liking my page and offering them a free gift – in this case, a seat at my webinar about how to start a restaurant meal delivery business much cheaper than by buying a franchise.
The ClickFunnels program makes this simple page – which is just a video with a button underneath. You can use other landing page creators like Lead Pages, Optimize Press, or others to do the same thing.
If you have a free report to give away or something that is a PDF file, you can have the button take people to an intermediary page asking for their email so you get them on your list and then take them to the PDF to read online, print, or download.
I do exactly that at another business page where I offer consulting services and give away the process by which I help clients. See how that works here: That page is here.
As I’m writing this, I realize that setting this up is more complicated than I thought before starting this post – in fact – I hired someone else to do this myself – I have no clue how to do the tech stuff! although I am learning – my awesome tech guy – Danny, is in the UK and is teaching me the “how to” as he does it for me . . .
If you are a business owner reading this, don’t despair – you don’t have to learn how to do this yourself, your job, should you choose to accept it, is to understand the concept and show this post to your web guy or gal to do it for you!
Your real job as a business owner is to figure out what you want to sell and create a free give away or set up a webinar like I did to sell it for you.
Once someone clicks the button under the video, here’s where they go:
This is the registration page for my webinar.
I use a tool called StealthSeminars to create a webinar that plays 24/7. It appears live, but is really recorded in advance and the viewer gets several times to pick from to attend.
Then, they get reminder emails and invites to a replay later after it’s over.
The cool thing is that there is always an upcoming time that is an hour or less from the time the visitor sees this page!
No worries about having to remind people to attend – it’s coming up in just a few minutes – what a nice coincidence . . .
Here’s what a registration page looks like.
I think this entire process is very cool!
The process of the webinar itself, how you set that up, what you say, how you say it and what you do to keep people on until the end where you have a call-to-action is a subject for another post.
My goal with this post is just to show you what’s possible with Facebook used as a lead generator and, if you, like me, are not a tech person, knowing what can be done easily by tech people is very cool.
The key point is that if you set up a funnel and FB page like this, it can work for you for years. You only have to set it up once.
Contact me if you need help with this Facebook marketing tip or any other marketing issues at 720-890-8760or by email at firstname.lastname@example.org
Chris Record has just launched his latest course called Dark Post Profits 2.0 today.
This course is all about how to do marketing on Facebook. His product has three main sections:
Video Tutorials – these show you how to actually do everything you need to know to make money on Facebook. This includes over 100 training videos, but not to worry, you don’t need them all. Just focus on the strategies you want to follow and watch those.
Actual Facebook Ads – these are actual ads showing you how well they work and how many likes, comments and shares each ad has. You can then click on the ad and see their entire ad, headline, copy, link and even their actual sales funnel and content. Everything you need to re-engineer an ad for yourself. The database of thousands of ads is growing daily and lets you search deny niche or industry, not just Internet marketing. Want to see how realtors are selling houses on Facebook, just search for “real estate”.
Comment Management Software – also included is software to help you manage comments for an unlimited number of fan pages or ads. You can easily find and eliminate negative comments and because Facebook itself has approved the API interface, this software will save you many hours of time.
Have you heard the term “retargeting”?
Do you know what that means? It’s the # 1 technique people will be using in 2015 to sell and promote online.
Chris shows you how to do it in this course, but not only on Facebook, but also on Google and other content networks.
Here’s why retargeting is so cool. What you are doing is putting cookies on your visitor’s computers so that if they didn’t buy what you are selling or opt in for your offer, you are building a list of these people. That’s right – the people who came to your site and did NOT buy or opt in!
Then you show them your ads as they go to other web sites! I’m sure you have seen this in action – if you search for something online, all of a sudden, you start seeing ads all over the place for that very thing. That’s retargeting. And it’s extremely cheap too! It only costs fractions of a cent to have your ads show up on CNN or other major web sites.
You can watch the video from Chris here. I highly recommend this course and am getting it myself too.
You can learn how to make money on Facebook in only 14 minutes! Not only is it free to learn, it’s free to do. Not a bad combination and easy to learn as well.
Mike Hobbs, a Facebook expert, let’s you look over shoulder as he does exactly what he’s teaching you so you see exactly how to do it.
Why learn how to make money on Facebook?
Two reasons. One – leads you get from social media convert much better to customers than leads from cold marketing like advertising. The reason why is that people connecting with you on social media know, like and trust you, while cold market advertising produces leads who don’t know you at all.
The next reason is because it’s the simplest online marketing strategy you can do. You may have heard SEO and blogging are free, but that’s not quite true. In order to promote your blog posts so they get seen, you need to use tools to do it. Last I checked, I am paying over $500 per month for those tools.
Not to mention, trying to learn SEO is hard – you are in danger of having your brain explode!
I’ve been learning some sneaky Facebook tricks lately so thought I’d share an important one with you since you came to my blog today!
Have you used Facebook events to promote something online? You don’t have to just promote physical events, why not promote webinars, hangouts, or other online events? In fact, I’ve just started doing event promotions for our weekly Prosperity Team “hangouts”.
1. create a FB event you want to invite people to
2. click on the “invite friends” button
3. scroll down to the bottom record – you may need to wait for them all to load
4. put this script in the URL bar of your browser and click “return”
We are a part of an Internet Marketing group that provides instruction on the latest marketing techniques that are working today – in 2013. The team leaders are all making $20K per month online right now. They share with you what they are doing, how they do it and even the step-by-step process to do it for your business.