Here are 2 simple ways to increase email opt ins that you can implement immediately!
2 Simple Ways To Increase Email Open Rates – Way # 1
This one is really easy! All you need to do is make sure your name is in the “from” field of your email broadcast. Many people look at the “from” field in order to decide whether to open the email or trash it. If you are using initials or a company name, change it now and get more opens!
2 Simple Ways To Increase Email Open Rates – Way # 2
I talked about this second way in another blog post a few weeks ago. This is also simple. All you need to do is save the people who didn’t open your first broadcast into a new segment and send them the exact email again with a different subject line!
I know aweber has this functionality – you’ll have to check with your system if you are not using aweber.
In doing this, I sometimes do it twice – send out email number 1 – wait 6 hours or so, make a new list/segment from the un-opens and then send them the same email with a different subject line. Then a while later do it again, using the un-opens from the second email to create the list to send to for the third.
No worries. Email me at email@example.com or call me at 720-890-8760 and I’ll be glad to help you.
What I’ve seen happen with this is a doubling or tripling of the number of people who read my email! Very cool – I didn’t have to write multiple emails, just change the subject line!
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