Archive for the ‘Relationship Building’ Category

How To Make Your Competitor’s Ads Invisible

Tuesday, May 17th, 2022

blank billboard

 

Wouldn’t you like it if you could make your competitor’s advertising and marketing invisible? It would be much easier to get sales then, wouldn’t it?

With all the advertising exposures we’re exposed to every day, our brains deal with it by ignoring anything that isn’t important and relevant to us at that time. Here’s an example you can probably relate to.

Think back to the last time you were getting ready to buy a car. You probably noticed all the TV ads, newspaper ads, Auto Trader magazines and everywhere else car advertising appears. You were in the market to buy a car, so all those advertising messages were important and relevant to you.

What happened after you bought the car? Did you notice any more car ads? You weren’t in the market any more so the ads became invisible to you.

So what does this have to do with making your competitor’s ads invisible?

Lots.

If you can develop a trusting relationship with your customers so that they already know where they’ll go next time they need your product or service, then they won’t even notice any of your competitor’s advertising or marketing.

So how do you do this?

By doing the thing you’re probably not doing now – keeping in touch with your customers to build and strengthen your relationship with them. Did you know the biggest reason people or businesses change suppliers is not the product quality, price or even service, it’s because they don’t feel appreciated?

You can show appreciation for your customers by sending them birthday cards, holiday cards, and making personal contact on the phone. When was the last time any business you do business with communicated with you personally?

In all the years I’ve been doing marketing consulting, I’ve never seen any client who understood this or kept in touch with their customers anywhere near as often as they should. They typically only think about getting new customers and spend all their money there, ignoring the customers they already have, and losing them along the way.

Whenever I tell clients to do this, the objection I always get is that it’s too time consuming and although business owners understand the need to keep in touch with their customers, they just don’t do it.

The good news is that there is now technology that can do this for you. You can send out handwritten greeting cards with your own message and signature automatically to your customers for only a dollar or two – and that includes the stamp.

To learn the details, email me at joemcvoy@gmail.com

The Naked Diplomat

Monday, September 9th, 2013

This video from one of our team leaders, Paul Hutchings, has a very important personal development message in it I want to share with you today!

Paul does a mindset call on personal development every morning at 9 AM EST. If you are on our team, contact me to see how you can get on these calls.

If you are not on our team yet, join here.

the naked diplomat

Joe

P.S. The PBAs are actively selling now. They are closing many sales every day at the “all in” levels. I have ordered “done-for-you” traffic so will report how it’s working for me once it starts.

Send Your Mom a Mother’s Day Card On Us!

Thursday, May 3rd, 2012

Do you love your mom?

Of course you do! So send her a real, printed mother’s day card totally for free. You choose your card online, add your message, upload photos if you want and we pay for the card, the stamp and address and mail it for you!

This is NOT an e-card, but a real, high quality printed card with a real first class stamp printed and mailed the next day.

You can choose from thousands of stock designs or even upload photos of your mom and family on to the front and/or the inside of the card.

So, what’s the catch?

It only costs us $1.07 to print and mail your card (with a first class stamp), so we are wanting to find out how many of the people who send their free card might like to use the same system we do to send their cards.

We get paid a commissions on any cards people send after their free one, so our goal is to get millions of people sending their cards this way because it’s quicker and cheaper than buying a card in a store and you can have your own photos printed in the card.

So, give it a try and do it now! Mother’s Day is only 7 days away.

(This offer is only good for cards being sent to US addresses)

Are You Leaving Money On The Table?

Monday, August 15th, 2011

If you do not have follow up systems set up in your business, you are missing out on the easiest sales you will ever get.  There are a lot of different automated systems and ways to stay in touch with your prospects until they are ready to buy.  Here are a few  (assuming they have opted in to receive your messages). We can help you with these. . .

* email autoresponders & broadcasting – can send prewritten messages to unlimited people for years

* voice broadcasting – you can call 2,000 businesses per hour with the latest technology

* fax broadcasting – still a great way to follow up with prospects and customers

* direct mail automation – just like email autoresponders but done with handwritten notes and cards

* social media – when set up right, you can reach thousands or millions of people through their networks

* mobile marketing – SMS messages get a 98% open rate vs >10% open rate for emails

* RSS feeds – you do have a blog, don’t you?  You do have a way for readers to subscribe to your posts, right?

Get in touch if you would like help with any of these.

 

 

New Video About How To Do A Joint Venture

Thursday, June 30th, 2011

If you’ve wondered how to go about doing a joint venture, I made a video explaining how to do it. This particular video is focused on painting contractors but the identically same process applies to any business.

Check it out at: http://freevideos.paintinginstitute.com/?page_id=17

How Often Should You Contact Your Customers?

Tuesday, August 24th, 2010

We all know it’s important to stay in touch with our customers, but how often is enough?

You want to build your relationships, trust, get referrals, and more frequent orders, but you don’t want to be a pest either… So, how do you know how often to do it?
The answer is simple, test.

If you don’t test how often to do it, you’ll leave a lot of money on the table. Ted Nicholas, a famous direct marketer, told me at a recent seminar that even he didn’t know the answer for his own customers until recently.

He had thought contacting his customers four times a year was enough, but being a direct marketer and deciding to apply what he taught others to his own business, he tested going to once a month. Once per month turned out to be much more profitable than four times/year, so then he tried ever other week.

He thought he’d see the profitability drop off when mailing that often, but to his surprise, it didn’t. Long story short, he found the answer to be every week – 52 times per year!

Are you thinking, that’s him, my business is different? Maybe it is, maybe not.

The only way to know is to test.

If it turns out you can mail 10 times more often than you do now and have it be massively profitable why wouldn’t you do it?

Another example. Bill Glazer, a menswear store chain owner, has found by the same testing that the right number for him is also 52 times a year. Keep in mind, all the contacts don’t need to be by mail. Bill uses voice broadcasting, personal calls from the customer’s sales rep (4 times/year), direct mail postcards, email, direct mail sales letters, and even mailings with premiums and other “grabbers” enclosed.

All his contacts are interesting, fun and provide a true value for his customers. Bill has also accomplished something most retailers only dream of – he has people paying him an annual membership fee to be a “preferred customer” and have the first shot at any new merchandise!

The bottom line is that whatever you are doing now is probably not enough. I know many businesses who never contact their customers and just wait for them to contact them!

They’re losing business and will be losing customers too. Don’t let that happen to you. Many of these customer communications can be automated with today’s technology so not having the time to do it is no longer a valid excuse. Now we can automate email, voice broadcast, opt-in fax broadcast, and even direct mail greeting cards and postcards.

Let me know if you need help getting it set up.