Archive for the ‘Appreciation Marketing’ Category

Send A Free Christmas Card on me!

Thursday, December 17th, 2015

Now you can send a free Christmas card on me!  

I’ll pay for the printing and the stamp and you can add your own photos and text.  See some examples below – create your own design or use one of our 13,000 stock designs!
free christmas card


free Christmas Card inside

Your card gets mailed in an envelope with a first class stamp like this:

free christmas card envelope

Here’s how you do it:

  1. Go to
  2. Click on the three horizontal lines in the upper right corner of the page. This takes you into my SendOutCards Gift account.
  3. Click on the left box where it says “send a free card”
  4. The card catalog will open and a pop up will offer you an automated walk-through. Click “yes” to be taken step by step through creating and sending your card.
  5. You will be asked to choose a user name and password because the system is setting up a free account for you along the way. You will not be asked for a credit card because I am paying for your card and the stamp.
  6. When you get to the place where it asks for a phone number, do not put in any dashes, just digits
  7. When you get to the shopping cart step, ignore the charges it shows – your card and postage is free – just click “continue”.
  8. I use this system for business and for personal use. In fact, I have a report about 17 different ways to get referrals and many of them can be automated using this system.

I will do a later blog post and email about how to do referral marketing, but you can also request my referral system report and I will email it to you.

If you have any questions or problems sending your card, let me know and I’ll help you.

Happy Holidays!



Send Your Mom a Mother’s Day Card On Us!

Thursday, May 3rd, 2012

Do you love your mom?

Of course you do! So send her a real, printed mother’s day card totally for free. You choose your card online, add your message, upload photos if you want and we pay for the card, the stamp and address and mail it for you!

This is NOT an e-card, but a real, high quality printed card with a real first class stamp printed and mailed the next day.

You can choose from thousands of stock designs or even upload photos of your mom and family on to the front and/or the inside of the card.

So, what’s the catch?

It only costs us $1.07 to print and mail your card (with a first class stamp), so we are wanting to find out how many of the people who send their free card might like to use the same system we do to send their cards.

We get paid a commissions on any cards people send after their free one, so our goal is to get millions of people sending their cards this way because it’s quicker and cheaper than buying a card in a store and you can have your own photos printed in the card.

So, give it a try and do it now! Mother’s Day is only 7 days away.

(This offer is only good for cards being sent to US addresses)

How To Grow Your Business 35% Per Year During A Recession

Thursday, September 16th, 2010

So how do you grow your business 35% a year during a recession?

I got a call a couple days ago from a small business owner who wanted some help growing his business.

So, naturally, I started by asking him what kind of business did he have? He said, “Well, I’ve got four”.

“I have a pest control business, I have a house painting business, a yard service & landscaping business and a pool service”. So I said, “Whoa, you must be really busy”

And he said, “No, not so much.” (He’s in Arizona so all his businesses are active throughout the year.)

He’s a good manager, he doesn’t spend a lot of time in any of those businesses; other people do all the work.

There’s one lesson for all of us right there.

So he said he was growing at about 35% a year and was doing that this year, but he wanted to grow more. He wasn’t happy with that. So my first thought was,

“Well, if you have a business growing at whatever percent, if the base sales level is very small it doesn’t matter, the total dollar volume is still insignificant.”

So I asked him about how much volume he was doing.

And here’s where I got blown away….

He said – on average – each of these little businesses does about half a million a year. So 4 times $500,000 that’s around 2 million dollars a year!

Not bad.

So I asked him then, “What are you doing to grow 35% a year in our current economy?”

And he said,

“All my business comes from referrals, I don’t spend any money on any kind of advertising or anything like that, but there are a few things I do do.

Every year I give every one of my customers a gift.

For example, all of my yard service customers last year got a lawn chair. Every customer for every company gets an annual gift.

But that’s not all, after he does the work – or his people do the work, they make a follow up call to see how they did.
Then, they stay in touch.

They send little gifts, make calls or send cards at least four times a year in addition to the annual gift.

Now, can you remember the last time you did business with any home service company like this? Did you have the problems, like I’ve had, just getting them to show up on the right day?

Getting them to show up is hard enough, but this guy is staying in touch, he’s sending little gifts, he’s sending a nice annual gift.

His customers never leave.

They actually tell him they couldn’t ever leave him because they’re always looking forward to see what’s the gift going to be this year?

And, they send him referrals.

He has other people sending him referrals too, so he’s growing at 35% a year in today’s economy just by using stay-in-touch customer marketing and promotional products.

So, what’s the lesson here?

It is – show your customers that you really do appreciate them and their business and it will come back to you many times over.

How To Get A Billionaire To Call You

Wednesday, September 15th, 2010

Now, I know you might be thinking, why would I want to do that?

Well, wouldn’t you think if you could get a billionaire to call you, that whatever method that took might also work on your customers and prospects?

But first, a little background…

One of the services that we offer is an automated system that sends out handwritten “Hallmark Quality” greeting cards and gifts in the postal mail.

You do NOT need to use this system to implement this strategy, but I bring it up because this story is about someone who does use the system and probably would never have tried this approach at all had he not been involved.

This guy sells a fractional jet ownership service to very rich people who don’t want the hassles and expenses of buying and maintaining their own $10 or $20 million jet.

What his service does is sell a partial ownership to these rich people so that if they want to go somewhere they can call up and have the jet take them wherever they want to go without the expense of full time jet ownership.

I don’t know about you, but not a service I’ve ever used myself…..

Naturally, with most of his customers being billionaires, he has never talked to any of them because he deals with their personal assistants or other staff.

Billionaires don’t have the time or interest in making their own fight arrangements – even if it is by private jet…

So, here’s what he did.

He sent each of his 20 billionaire clients a personal, handwritten greeting card along with a box of home-made brownies.

It’s important to understand, and actually it critical to the success of this approach, that the message in the card was one of appreciation of them and their business.

There was no sales pitch involved, no “call to action” asking them to do anything, but just honest appreciation for their business.

So what happened?

3 of those billionaires called this guy personally to thank him for the brownies!

He had never talked to any of them before but the unexpected gift and sincere appreciation resulted in 3 calling him personally to thank him.

I can’t stress enough that if you do this, you should be thinking of giving and showing appreciation, not of getting something back.

You are expressing sincere appreciation and giving a gift without the expectation of getting anything in return.

In reality, the good will you’ll get – even if you don’t get a call back, will more than pay back the cost many times.

Bottom line, even a billionaire can be impressed by an unexpected, thoughtful gesture. Do this in your business and build your relationship with your customers so they never leave you.