Archive for the ‘Advertising’ Category

Simple Craigslist Strategy

Thursday, May 16th, 2013

Would you like a simple craigslist strategy to get you free leads for whatever business you have?

Watch the video linked to below to hear Mike Hobbs explain how to use craigslist properly to avoid being flagged and also how to post in other cities than the one where you live.

simple craigslist strategy

If you have heard about needing verified phone numbers and different IPs being needed to post outside your home city, that is correct.  In the video Mike gives you the inexpensive sources he uses.

Mike gets 50 – 100 leads from each ad he places, so if you need leads, watch this video, follow the craigslist strategy, and you will learn how to get as many leads as you want very inexpensively.

This training is part of our Prosperity Team in Empower.  There is much, much more available, all for free if you have joined Empower Network on our team.  It only costs $25.  Join here.

Would you be interested in strategies to dominate Facebook?  Did you know there is a way to get mass exposure through the creating events feature?  Do you know about the super simple way to use Twitter to build your FB followers?  All this and more is inside our Empower Network Prosperity Team.

If you want to make money online, you NEED this training and you can access it for FREE once you are on our team – even at the $25 level!  Join here.  Do it NOW!

Are You Leaving Money On The Table?

Monday, August 15th, 2011

If you do not have follow up systems set up in your business, you are missing out on the easiest sales you will ever get.  There are a lot of different automated systems and ways to stay in touch with your prospects until they are ready to buy.  Here are a few  (assuming they have opted in to receive your messages). We can help you with these. . .

* email autoresponders & broadcasting – can send prewritten messages to unlimited people for years

* voice broadcasting – you can call 2,000 businesses per hour with the latest technology

* fax broadcasting – still a great way to follow up with prospects and customers

* direct mail automation – just like email autoresponders but done with handwritten notes and cards

* social media – when set up right, you can reach thousands or millions of people through their networks

* mobile marketing – SMS messages get a 98% open rate vs >10% open rate for emails

* RSS feeds – you do have a blog, don’t you?  You do have a way for readers to subscribe to your posts, right?

Get in touch if you would like help with any of these.

 

 

New Video About How To Do A Joint Venture

Thursday, June 30th, 2011

If you’ve wondered how to go about doing a joint venture, I made a video explaining how to do it. This particular video is focused on painting contractors but the identically same process applies to any business.

Check it out at: http://freevideos.paintinginstitute.com/?page_id=17

What Does It Cost You To Get A New Customer?

Monday, September 6th, 2010

Do you know what it costs you to get a new customer? Not a lead, but an actual customer.

If you don’t know, you’re flying blind and probably wasting a lot of money or leaving a lot on the table.

Many clients I work with have some idea of what it costs them to get a lead but have no idea what it costs to get a customer. You can’t assume that your leads convert to a customer equally from all lead sources so you must track this.

Here’s a good example of how bad your decisions can be without tracking this carefully.

In the early 1990′s I founded an Internet business selling a business opportunity in the promotional products industry. I was basically putting people and businesses into the business as distributors for only $1,000 while the franchises and others were charging $20,000 or more.

Because my margins were a lot thinner than my competitors, I really had to watch my costs to acquire a customer from each source carefully. I had an advantage though – my business was strictly online and I’d create traffic to my web site and then people would read my sales letter and send me $1,000 – sometimes without even talking to me.

I did like that aspect of it!

When I started advertising in the classified sections of national magazines to get traffic, I was using 12 different magazines.

My tracking told me that the leads I was getting from Entrepreneur Magazine were my most expensive leads and some other magazine whose title I’ve long since forgotten was bringing me leads at 1/5th the cost of Entrepreneur.

Had I looked only at lead cost, I would have naturally cut out my most expensive lead sources and put my money where my leads cost the least.

But, when I analyzed the cost to get a customer, not just a lead, Entrepreneur turned out to be my least expensive source of customers and that cheap lead source was the most expensive. Even with hundreds of cheap leads, NONE of them ever became customers!

Without proper tracking and analysis, I would have put more money into what wasn’t working and stopped doing what worked!

Do you know your cost per customer from every advertising method you use? If not, you are making decisions based on bad information. You spend money to get new business, so don’t blow it by not tracking the results properly!