There are only 4 reasons why people don’t buy from you. Here’s what they are and what you can do about each one.
The 4 Reasons Why People Don’t Buy From You
Here’s how to deal with each of the 4 reasons why people don’t buy from you.
1. They don’t know or trust you
The best way to build trust with people who don’t know you is to start by giving them stuff for free and by helping them, not trying to sell something. Once you have built a relationship with them this way, they will begin to like and trust you and then you can sell them something later on.
Additionally, it’s an excellent idea to use videos of yourself so they feel they know you that way too. I have people tell me they feel them know me very well even though we’ve never met and that’s because of video.
2. They don’t want what you are selling
Well, not everyone is a customer – or – you might have targeted the wrong market or you might not have explained what your product is or does for them. If they do have your ideal customer profile, then work on how you communicate your benefits or maybe hire a copywriter to do it if you are not skilled in that area.
3. They don’t want what you are selling more than what they would have to give up to get it.
Refer to # 2 above. If the reason is price, and your positioning is not as the lowest price alternative, you need to sell the “reason why” your product is different/better. This is not only facts and figures, but emotional reasons. People buy based on emotion and justify their purchase with logic. So if you’re going to buy that Ferrari, you will have all the facts and figures about it’s awesome performance and handling, but your wife will probably see through all that and realize you just want to impress other women . . .
4. They don’t believe you
If you make outrageous claims about your product or service, be prepared to prove each one. I liken this to proving a case in court. You want an overwhelming amount of evidence proving every point you make so that they will realize there is really no option other than to buy from you.
There is a second piece to this too. If you are selling a business opportunity, you may convince someone that yes many people have made tons of money with it. But, they may not think it’s really possible for them. That is where smart marketers use video testimonials from people in all walks of life in hopes that you will identify with at least one of them and believe you can do it too.
So that’s a quick summary of the 4 reasons why people don’t buy from you and what to do about it. If you want more comprehensive training with a lot of free content, go to our marketing team’s web site and sign up for only $25. You will get an impressive amount of free bonus material just for joining our team.
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