Chris Record Dark Post Profits 2.0

March 9th, 2015

Chris Record has just launched his latest course called Dark Post Profits 2.0 today.

chris record dark post profits 2.0
This course is all about how to do marketing on Facebook.  His product has three main sections:

Video Tutorials – these show you how to actually do everything you need to know to make money on Facebook.  This includes over 100 training videos, but not to worry, you don’t need them all.  Just focus on the strategies you want to follow and watch those.

Actual Facebook Ads – these are actual ads showing you how well they work and how many likes, comments and shares each ad has.  You can then click on the ad and see their entire ad, headline, copy, link and even their actual sales funnel and content. Everything you need to re-engineer an ad for yourself.  The database of thousands of ads is growing daily and lets you search deny niche or industry, not just Internet marketing.  Want to see how realtors are selling houses on Facebook, just search for “real estate”.

Comment Management Software - also included is software to help you manage comments for an unlimited number of fan pages or ads.  You can easily find and eliminate negative comments and because Facebook itself has approved the API interface, this software will save you many hours of time.

Have you heard the term “retargeting”?

Do you know what that means?  It’s the # 1 technique people will be using in 2015 to sell and promote online.

Chris shows you how to do it in this course, but not only on Facebook, but also on Google and other content networks.

Here’s why retargeting is so cool.  What you are doing is putting cookies on your visitor’s computers so that if they didn’t buy what you are selling or opt in for your offer, you are building a list of these people.  That’s right – the people who came to your site and did NOT buy or opt in!

Then you show them your ads as they go to other web sites!  I’m sure you have seen this in action – if you search for something online, all of a sudden, you start seeing ads all over the place for that very thing.  That’s retargeting.  And it’s extremely cheap too!  It only costs fractions of a cent to have your ads show up on CNN or other major web sites.

You can watch the video from Chris here.  I highly recommend this course and am getting it myself too.

To check out my Facebook page, click here

 

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How To Evaluate An Online Business Opportunity

January 22nd, 2015

how to evaluate an online business opportunity
It can be overwhelming trying to evaluate every online business opportunity that comes your way.

It seems there’s another one each day and of course, they all claim to be the latest and greatest opportunity the world has ever seen.

I have been starting and building businesses online and off for over 30 years now and have made 7 figures in both online and offline businesses.

Here’s my quick guideline that will allow you to evaluate any online business in just a few minutes.

For an online business to make any money, you need three things:

1. product(s) to sell

2. traffic to your offer funnel/landing page

3. a conversion process that converts visitors into customers

Let’e address each one separately.

PRODUCT

You really need to have a product line or group of products to sell, not just one product. Ideally, you have a low end, easy entry product under $10 and then other products of higher costs.

The reason why is you need multiple products in order to have a high enough customer value to justify the marketing expense to get traffic.

This is why selling the typical low priced affiliate offers from clickbank, commission junction, etc will not work for you unless you already have a large list you can promote your offers to for free.

The best combination is a business that has low priced products, medium priced products ($100 – $500) and also high ticket products ($1,000 and up).

Even better is if some of the products are monthly subscriptions so you have ongoing cash flow.

Who do you think will be better able to afford the marketing costs to get visitors to see your offers – someone with a one time sale product for $27 or someone with a product line ranging from $10 to $3,000?

One program I’m in has just this – with monthly subscription products at $25, $47 and $100 and 4 more one time purchase products ranging from $500 to $3,500. I’ve seen customer values as high as $800 in this program. See it here.

Who’s going to win in buying traffic – the person who can’t pay more than $15 to get a customer or someone who can spend $500 to get a customer and still make a $300 profit!

So the bottom line in the product section is to calculate what your customer value is and how much you will be able to spend to get a customer.

If the number is too low, you will not be able to buy traffic and therefore have a hard time expanding your business past your current sphere of influence.

TRAFFIC

You are going to need traffic to your offer to make any money.

If you have a large list now and a lot of followers on social media, you will be able to make some money selling anything, but I’m assuming you don’t.

Buying traffic by the click will typically cost 70 cents to one dollar per click/visitor.

The offers you might see to bring your site one million visitors for $100 are worthless – those programs don’t work and you will lose your $100!

Explaining all the different methods people use to claim to bring you cheap traffic is beyond the scope of this post – all you really need to know is that they don’t work!

So, what about free or “organic” traffic?

That’s the best traffic you can get but it takes time and expertise to get it. Learning SEO, social media marketing and other free methods is definitely a good idea but is not going to get you any immediate sales.

All in all, building your own list of people who know, like and trust you is the absolute best long term plan and you should start doing it, just don’t count on it for short term revenue.

But, that said, having the products and the traffic will do you no good at all without . . .

A CONVERSION FUNNEL THAT WORKS

If you bring people – free or paid – to a landing page that doesn’t get opt ins or to a funnel that gets opt ins but no sales, you’re dead in the water.

So, unless you are an expert in building these funnels, look for a program that has a funnel in place with proven conversion numbers.

When you buy cold traffic (from people who don’t know you) you may get 30% opt in at a landing page but only end up with 1% or less in terms of customers.

That tells you right away – if your visitors cost $1.00 each, 30% opt in and 1% of those buy, your cost per opt in is $3.00 and your cost per sale is $300.

So we’re back to what is a sale worth to you – if it’s $500 or more in this example, you’re good. If it’s $15, you’re toast . . .

Naturally, it’s important to measure the conversions at each step of a process and work to improve them over time. The analytics are critical. There are plenty of programs to set up split testing to find out what works best, but you can get a general idea just from the description here.

I’ve had landing pages getting a 3% opt in that with testing and tracking have gotten all the way up to 40%. That makes the difference between making money and losing money.

click here to see the program I’m currently promoting.

We offer a $7 trial of the system we sell so you can see how it all works and decide if it’s something you might like to do.

If you do decide to get involved, I’m here to help you with it each step of the way. You can reach me by phone at 720-890-8760 or by email at joemcvoy@gmail.com

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Neil Diamond New Music Video – “Something Blue”

September 30th, 2014

This video was filmed in the Roaring Fork Valley here in Colorado. I saw it on the 9 News mobile app and they said Neil wanted some puppies for the video so went to a local shelter for them.

He and his wife ended up adopting two of the puppies in the video.

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So, Do You Think You’re Good at Soccer?

July 21st, 2014

amazing!

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