Do you Know Where Your Geese Are?

September 4th, 2016

9-4-16 geese
So, you have a business and you are good at what you do, so you get a few referrals . . .

but not as many as you would like, right?

Although I have over 10 systems I use to help clients systemize the getting of referrals, today we are going to talk about just one of them.

Geese

I guess, I need to back up a bit and tell you what geese have to do with referrals.

Let’s call your ideal client/patient/customer a “golden egg”

You want more golden eggs – we all do.

So which would you rather have – the golden egg, or the goose that laid the golden egg?

Who will be laying a lot more.

Of course, we all want the goose.

So how does this apply to getting referrals?

Easy

You want to find the people (geese) who know people who can be your golden eggs.

An example might help.

Let’s say you have a landscaping and tree service.

Instead of only going to leads group meetings where you are hoping to find potential clients from referrals from home business owners, the Mary Kay lady in the group, the lawyer, insurance agent or accountant who are there looking for small business or individual people as clients, how about this?

One of your geese – and you will probably have many – might be a landscape architect.

Those people are doing the design of landscaping, which presumably needs taken care of after it’s all installed.

Another might be the facilities managers for hotels, country clubs or other businesses that have property with trees on it they are responsible for maintaining.

So, the way to think about this is to figure out what groups or associations those people might belong to and hang out with.

Now, just to make your brain really hurt, you can go one more level up and look for the grandma goose!

What’s a grandma goose you ask?

Well, that’s the goose who knows and is connected to large numbers of your geese!

So, continuing with our example, the grandma goose could be the head of a local trade association or group of facilities managers or group of landscape architects.

Now that person would really be a find.

So after identifying and locating maybe 5 or 6 grandma geese for different niches where your geese live, next you need to find a way to meet with, get to know and build trust with those people.

You can do your research by checking out their LinkedIn or Facebook accounts to learn about them personally, find out their interests, likes, etc

One tip, if your grandma goose is the head of a local association, trade group or something, it’s actually best to target the former Chairman or CEO, not the current one.

The current person might be very busy, but the previous head has stepped down and is probably much more available and equally well connected.

How to develop relationships with these people will be the topic of another post – this one is long enough as it is . . .

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Facebook Page Design Changes

August 24th, 2016

Facebook page design changes are live now.

Lots of changes and all good for marketers.  Read the Social Media Examiner post about the details here:

facebook page design changes

If you would like a 15 minute call with me to discuss how to take advantage of these changes for your business, I have just set up a booking reservation site where you can book a 15 minute call with me at a time convenient for you.

The link is here.

or, you can reach me by email at joemcvoy@gmail.com

 

 

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Do You Have A Local Business?

August 19th, 2016

local business

So, do you have a local business?

I have a really cool opportunity for your business and I wanted to just reach out to see who might be interested.

This last weekend I was on the phone with a private client, working on his marketing, and he brought up an idea that I found both profound and interesting.

Most entrepreneurs and small business owners learn by what I call “rapid tweaking.”

They try something, fail, adjust accordingly, try something, fail, adjust. . . etcetera.

This is how I’ve built my businesses for most of my last 30 years as an entrepreneur. Until I found a better way.

What if it was possible to learn from somebody else’s painful (and costly) mistakes? What if, instead of losing money and years of business growth doing marketing incorrectly, you could invest a small amount of money and accelerate your business growth?

I’ve hired dozens of coaches over the years and spent hundreds of thousands of dollars learning (through trial and error) what works, and what doesn’t.

Now I’m looking at putting together a program that will take you through the last 30 years of my experience at warp-speed – and I really want to know if this is something you could benefit from.

This week, I’ll opening up a few spots on my calendar to do marketing strategy sessions.

These are custom “breakthrough” marketing consults for local business owners who want more customers, better marketing, and fast results…

I can’t guarantee how much longer any spots will be open, but I can tell you this:

If you want the next 3 months to look different than the last 3 months, and you see an opportunity in talking together, book your spot here before they’re gone.

I’m not sure if I’ll do this again anytime soon.

Book a time to talk with me here:

Talk soon!

– Joe

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Common Sense Local SEO For Small Businesses

April 25th, 2016

Common Sense Local SEO
Common sense local SEO is what’s needed by most local businesses, not expensive SEO consultants.  Many local business owners have no idea what’s involved in ranking well in local search.

It can be very complicated just like regular SEO, but, like anything, there are a few common sense local SEO things you can do that will help a lot without paying large fees to SEO firms. Here they are:

1. Fix your title tags

Especially the title tag on your home page. A common mistake is to have too many keywords and to be written for search engine robots, not people. Keep it to no more than 3 keywords.

2. Make sure your name, address and phone number is on every page of your site.

This makes it easier for humans to find you and search engines like it too.

3. Make sure your contact info is the same and is on all the local directory sites.

This is the one of the biggest causes for poor rankings other than being delisted by Google. Sites like mybusinesslistingmanager.com or expressupdate.com can help.

4. Make sure to have reviews and have a plan for getting more.  

Since Google has made it much easier for people to post reviews so you need to be asking your customers, clients and patients for them. customers, clients or patients. The most important place to have reviews is on Google + (we’re talking about Google rankings after all . . .)

5. Have a separate page on your site for each product/service you offer.

This will help you in that some of these pages may rank on their own in addition to your home page.

6. Take the time to make your listings on local directory sites more complete.

These are called “citations” and should include info on all your services, not just your name, address and phone.

7. Be careful of duplicate content or too many links on one page using the same keywords.

If your content does not read well or “flow” for human readers, it will not rank well either.

8. Do not try to “trick” Google!

They are a lot smarter than either of us, so how about focusing on giving your visitors what they were looking for when they searched instead?

Google makes their billions on ads, not search. So, in order to make sure people continue to prefer Google over other search engines (so they can sell more ads), it makes sense that Google pays close attention to how relevant a search is for their users.

Two of the ways they do this you can see for yourself in your Google Analytics data. (you do have Google Analytics on your site, don’t you?)

If someone comes to your site, then promptly leaves and goes to another search result, Google rightly figures that means they didn’t find what they were looking for. They measure this with two metrics, “time on site” and “bounce rate”.

If your “time on site” stat is a couple seconds, Google will figure you need to be ranked lower than another site where someone stays for 5 minutes.

Another sign of “engagement” is “bounce rate”. A high percentage on bounce rate (bad) means people did not click to go to other pages on your site, they just left (“bounced”).

A low percentage on bounce rate (good) means they went from the page where they landed on your site to another page on your site.

If you’d like some help with all this common sense local SEO stuff, give me a call at 720-890-8760 or email joemcvoy@gmail.com and let’s talk.

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Webinar Replay – New Income Source For Local Businesses

February 26th, 2016

Although this webinar is talking to photographers, it applies to any kind of local business.  It describes a new income source for local businesses.

The system described in the webinar is an automated referral creation system.  Any business can use the 10 strategies discussed to grow their business by referral, and make a side income by sharing the automated system with other businesses and individuals.

If you are interested in the service described in the webinar, contact me at joemcvoy@gmail.com or call/text 303-884-0859

You can also go to my page for this system, which is called Send Out Cards, by going to sendoutcards.com/joemcvoy  There is a video at the very bottom of the page describing the system and the opportunity.

As mentioned in the webinar you can participate for no cost at all, although you will make more money if you make a small investment.

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How To Get a Fortune 50 CEO To Call You . . .

February 15th, 2016

This 3 minute video from Jim McCord shows how he was able to get a Fortune 50 CEO to call him.  The company was Bank of America, # 23 on Fortune’s list of the biggest companies in the US.

 

 

We have helped thousands of businesses get set up with the Send Out Cards system to do this, so if you would like to get influential people to call you, this is an awesome way to make that happen – for only a couple dollars . . .

I used this technique 5 or so years ago to contact the CEO of Kinko’s to propose something to him and I got a response from him as well.  But, as Jim mentions in his video, you have to make your message personal and relevant to the recipient.

Sending cookies of brownies definitely helps.

So, who are you trying to reach?  Who would you like to get an audience with to sell your products or services?  This strategy works and very hardly and money.

Just so you know Jim’s and my examples are not “one-offs”, another guy who uses the same system sells jet planes to billionaires.

He had a dozen or so clients but had never met or talked to the billionaires themselves, only to their agents.

He decided to send thank you cards to each of his customers along with a couple dozen brownies.  Guess what happened?

Three of the billionaires called him personally to thank him for the brownies and the card – it was the first time he had ever talked to them personally.

Whether you are wanting to reach a Fortune 50 CEO or just the owner of a local business you would like as a customer, sending cards and gifts definitely works to build relationships and that’s what we all need to be doing these days.

Call me anytime at 720-890-8760 or email me at joemcvoy@gmail.com  if you’d like some help doing this kind of marketing in your business.

 

 

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